Gina De Santis Email & Phone Number

United States

Keene, New Hampshire, United States

Keene, Nh

Bangor, Maine Area

Solicited donations from local businesses and coordinated fundraising events to sponsor educational programsManaged press releases and media events Created monthly calendar and coordinated programs to increase enrollmentManaged a staff of seven teachers and instructors along with outside instructors for special weekly programsCo-developed curriculum and activities for students' educational and leisure time activitiesManaged the art program for students between ages 2 and 5

Booked interviews for multiple radio media toursEstablished and maintained strong relationships with media contacts in national, regional and local marketsPitched video news releases to national, regional and local television stationsWrote media advisories for video news releasesDeveloped healthy client relationships through daily problem solving and troubleshooting

Developed and launched the Fetish Accessory line by EveLaunched an aggressive marketing campaign and immediately established a major retail account with Federated Department Stores - an account which Innovo was previously unable to establishDrove the business development process and played a key role in the sales initiativeSupervised all daily showroom activities, including sample inventory and merchandisingOpened and managed specialty store, mini-majors and private label accounts for Bongo and FetishPlanned and organized market weeks and trade shows in New York and Las VegasRe-designed the Innovo showrooms and implemented the new designs

Developed public relations and marketing campaigns for Pulicatti, Nicoli and Claudio Ferrici handbagsFocused efforts on building relationships with leading fashion magazines and other trade publicationsDeveloped system to create and distribute line sheets, press kits, post cards and other marketing materialsAssisted with merchandising and sales at industry trade shows

Developed and implemented a public relations plan that brought immediate brand awareness and generated new salesEstablished and managed new relationships with leading fashion magazines, including Cosmopolitan, InStyle, Lucky and Marie ClaireOpened and managed several new accounts with specialty boutiquesVisited retailers to ensure the use of proper merchandising and sales efforts of Hype productsAnalyzed weekly sales reports to track sales growth and monitor the results of our public relations effortsHandled all sampling and merchandising of the showroom