Giulietta Van Der Meer Mohr

Giulietta Van Der Meer Mohr Email and Phone Number

Strategic Marketing Leader @ Microserve
burnaby, british columbia, canada
Giulietta Van Der Meer Mohr's Location
Vancouver, British Columbia, Canada, Canada
Giulietta Van Der Meer Mohr's Contact Details

Giulietta Van Der Meer Mohr work email

Giulietta Van Der Meer Mohr personal email

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About Giulietta Van Der Meer Mohr

Global Marketer. Tech aficionado. Passionate about innovation, brand development and product positioning.With over 15 years in strategic marketing, I bring a proven track record of success in optimizing and accelerating growth for B2B startups and SMBs. My expertise spans creating, analyzing, and executing marketing strategies grounded in market intelligence and industry best practices. Skilled in guiding brands through dynamic, competitive landscapes, I’ve facilitated key roundtable M&A negotiations with Fortune 100 Tech firms, supporting impactful outcomes.Expertise Highlights:Strategic Marketing: Crafting go-to-market strategies that position brands for growthDigital Marketing & Demand Generation: Leveraging innovative campaigns to drive visibility and resultsProduct Marketing: Launching B2B/SaaS solutions that build brand equity and boost market shareGlobal Market Strategy: Growing brands across diverse markets and customer basesKey Skills:Influence & Collaboration: Effective in building consensus and cross-functional alignment across teams.Business Acumen: Advanced understanding of Software/SaaS landscapes with a keen focus on trends and opportunities.Leadership: Skilled in empowering teams to foster growth and develop critical competenciesAnalytical Thinking: Strong research and analysis abilities to proactively address industry trends and assess risks.Problem Solving: Expert in diagnosing challenges and shaping solutions for sustained success.Connect with me to explore how strategic marketing innovation can drive growth in today's ever-evolving tech landscape.

Giulietta Van Der Meer Mohr's Current Company Details
Microserve

Microserve

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Strategic Marketing Leader
burnaby, british columbia, canada
Website:
microserve.ca
Employees:
301
Giulietta Van Der Meer Mohr Work Experience Details
  • Microserve
    Marketing Manager
    Microserve Mar 2020 - Present
    Burnaby, British Columbia, Canada
    Microserve is an IT solutions company rooted in a philosophy of long-term partnerships and continuous innovation. Since 1987 businesses have trusted Microserve for extensive experience and expertise in providing IT solutions across BC, Alberta and Atlantic Canada, a commitment to excellence in all of their service offerings ensuring only the highest level of quality and client satisfaction, and a focus on relationships and dedication to supporting the long-term best interests of its clients.
  • Supercluster Cybersecurity Alliance
    Director Marketing & Branding
    Supercluster Cybersecurity Alliance Mar 2019 - Mar 2020
    Vancouver, Canada Area
    Supercluster Cybersecurity Alliance Inc. (“Cyber Alliance”) is a technology company specialized in integrated IT security consulting, cloud engineering and cloud security audit support services designed to meet the needs of well-funded, fast growing companies that require a Canadian based partner to help enable enterprise mobility, increase worker productivity and adhere to regulatory standards in Canada and the US.In my role as Director Marketing I was responsible for providing strategic direction & managing all activities related to global marketing, digital & brand strategy, GTM planning, product launch, business & partnership development, enterprise sales strategy, PR/media relations & event marketing.
  • Sixthsense Marketing Solutions
    Senior Marketing Consultant
    Sixthsense Marketing Solutions Jan 2018 - Mar 2020
    Vancouver, Canada Area
    SixthSense is a boutique Marketing & PR consultancy specialized in helping technology/SAAS startups and small businesses develop powerful marketing & communication strategies to amplify their brand message, generate quality leads and accelerate growth.Key responsibilities: - Consult with clients to understand their marketing needs & challenges - Conduct thorough research, formulate Gap & SWOT analysis- Develop/fine-tune on target messaging, positioning & brand identity- Build & implement strategic marketing & demand generation programs to: . generate brand awareness, optimize market positioning, accelerate growth . improve lead generation, support product launch . widen & improve social media reach, engagement levels & share of voice.
  • Fusionpipe Software Solutions
    Vp Of Marketing
    Fusionpipe Software Solutions Feb 2014 - Oct 2017
    Vancouver, Canada Area
    FusionPipe specializes in innovative authentication & endpoint security solutions that allow for easier, more secure password-less authentication using personal devices. FusionPipe's solutions are engineered to increase security without compromising the usability of the applications while reducing the total cost of ownership and improving employee productivity.Main responsibilities:• Developed, executed & optimized data driven multi-touch integrated marketing strategies across multiple channels to accelerate demand & lead generation efforts, establish brand awareness, improve ROI, increase revenues and uncover new market opportunities• Developed and implemented content marketing strategy to improve SEO, reach, engagement, conversion & ROI of inbound marketing programs & campaigns• Designed and executed Social Media campaigns to increase customer engagement and brand affinity• Led all Public and Media Relations efforts (press releases, media kits, interviews/free publicity, outreach programs) • Provided creative direction for product & web UI/UX design, collateral, product videos• Managed all Event Marketing activities including trade shows, seminars & conferences
  • Imagemaker Advertising Inc.
    Vp Client Services
    Imagemaker Advertising Inc. Jan 2012 - Feb 2014
    Vancouver Bc
    ImageMaker Advertising is specialized in 21st Century Strategic Communication Services for the Resources, Engineering, Manufacturing & Alternative Energy Industries. From Research, Concept development and Script writing to 3D Animation, Video production, Media buying and Distribution.In my role as VP of Client Services, I acted as the conduit between the client and the production teams and served as the epicenter for all client activity, applying the right mix of products, solutions and services to maximize client success. My overall main responsibility was managing key client relationships, determining strategies, and executing programs that helped clients effectively communicate their message to their target audience.Key Achievements: * Developed platform for improved client communication through integrated online tracking tools that allowed all parties to be on the same page and enhancing the entire creative process and production cycle, and enhanced customer satisfaction and offered opportunities to upsell;* Managed key client relationships, determined strategies and executing programs that help clients effectively communicate their message to their target audience;* Developed and articulated in-depth strategic integrated marketing programs "template" that offered added value services outside of the Agency's portfolio, increasing competitive positioning, ROI and customer base.Projects I worked on include:Anglo American Plc - London, United Kingdom Project: Mine of 2030-Rio de Janeiro, BrazilCliffs Natural Resources - Cleveland, OH, USAProject: Chromite deposits in the Ring of Fire, Northern Ontario, CanadaRockwell Automation Inc.- Milwaukee, Wisconsin, USAProject: Industrial Automation for Mining, Oil & Gas, Ports 7 terminalsSamancor Chrome, Sandton, South AfricaProject: Chrome MiningAllied Nevada Gold Corp - Reno, Nevada, USAProject: Gold Mining in Winnemucca, NevadaTwin Metals Minnesota LLC/Antofagasta Plc - Minnesota, USA
  • Imap Multimedia Inc.
    Director Marketing & Communications
    Imap Multimedia Inc. Jan 2006 - Dec 2010
    IMAP Multimedia is digital technology company specialized in online mapping & architectural applications for the Hotel- and Conference -Industry Web: www.imapenterprises.comStrategic Initiatives • Analyzed market trends and identified new strategic verticals and applications to increase market share • Developed market matrix and segmentation strategies to optimize marketing and sales efforts. • Initiated channel marketing programs to support company’s international resellers initiatives.Marketing Communications/Promotions Initiatives• Managed website re-design incorporating new graphic technologies for richer content and costumer appeal.• Developed social media plan to enhance customer engagement and strengthen inbound sales initiatives.• Wrote all content for press releases, web, product presentations, pitches, RFQ’s and email campaigns.
  • Teligence Communications
    Sr. Brand Manager
    Teligence Communications Nov 2002 - Oct 2005
    (Telecommunications Company specializing in IVR technology) – reporting to the CMODeveloped integrated marketing campaigns to improve brand’s competitive positioning in the marketplace, achieving 40% annual sales increase 1 year after rebranded, exceeding $14 mil US$.• Managed an annual advertising budget of US$4 mil. • Managed direct response TV & print advertising campaigns for over 200 DMA’s across US and Canada.• Developed & launched successful Web-dating site with annual revenues objectives of US$500, 000• Spearheaded high profile PR campaigns generating free publicity, conducting newspaper & radio interviews.
  • Galvanize, Now Diligent
    Channel Marketing Manager
    Galvanize, Now Diligent Aug 1996 - Sep 2001
    • Managed a highly effective team of international distributors, responsible for $5 mil. annual budget.• Developed and implemented sales-building marketing programs for various B2B channel markets in Europe, utilizing all forms of media, advertising, tradeshows and on-site promotions.• Developed strategic sales support programs to successfully sell and implement large software solutions deals within European, Asian and African governmental organizations, exceeding $3 million in revenue.• Managed and trained sales staff in European Sales office.

Giulietta Van Der Meer Mohr Skills

Online Marketing Marketing Strategy Seo Strategy Email Marketing Social Media Marketing Market Research Marketing Communications Marketing Crm Advertising Integrated Marketing Social Networking Social Media Digital Marketing Strategic Planning Public Relations Market Planning Marketing Management Product Management Product Marketing Mobile Marketing Digital Strategy Ppc Multi Channel Marketing B2b Mobile Applications Online Advertising Sem Competitive Analysis Sales Creative Direction Google Adwords Media Buying Brand Awareness Press Releases Lead Generation Google Analytics Strategic Communications Digital Media Newsletters Facebook Direct Marketing Web Analytics Web Design E Commerce Brand Development Media Planning Trade Shows

Giulietta Van Der Meer Mohr Education Details

Frequently Asked Questions about Giulietta Van Der Meer Mohr

What company does Giulietta Van Der Meer Mohr work for?

Giulietta Van Der Meer Mohr works for Microserve

What is Giulietta Van Der Meer Mohr's role at the current company?

Giulietta Van Der Meer Mohr's current role is Strategic Marketing Leader.

What is Giulietta Van Der Meer Mohr's email address?

Giulietta Van Der Meer Mohr's email address is gi****@****ipe.com

What is Giulietta Van Der Meer Mohr's direct phone number?

Giulietta Van Der Meer Mohr's direct phone number is +1 778 373*****

What schools did Giulietta Van Der Meer Mohr attend?

Giulietta Van Der Meer Mohr attended Universiteit Van Amsterdam, Hubspot Academy.

What are some of Giulietta Van Der Meer Mohr's interests?

Giulietta Van Der Meer Mohr has interest in Children, Civil Rights And Social Action, Environment, Science And Technology, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture.

What skills is Giulietta Van Der Meer Mohr known for?

Giulietta Van Der Meer Mohr has skills like Online Marketing, Marketing Strategy, Seo, Strategy, Email Marketing, Social Media Marketing, Market Research, Marketing Communications, Marketing, Crm, Advertising, Integrated Marketing.

Who are Giulietta Van Der Meer Mohr's colleagues?

Giulietta Van Der Meer Mohr's colleagues are Chandni Patel, Daniel Price, Chuchu Chinwuba, Yaswanth Punnam, Thanh Hieu Pham, Yutao Zhu, Tanvi Upreti.

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