Giulietta Van Der Meer Mohr Email & Phone Number

Burnaby, British Columbia, Canada

Microserve is an IT solutions company rooted in a philosophy of long-term partnerships and continuous innovation. Since 1987 businesses have trusted Microserve for extensive experience and expertise in providing IT solutions across BC, Alberta and Atlantic Canada, a commitment to excellence in all of their service offerings ensuring only the highest level of quality and client satisfaction, and a focus on relationships and dedication to supporting the long-term best interests of its clients.

Vancouver, Canada Area

Supercluster Cybersecurity Alliance Inc. (“Cyber Alliance”) is a technology company specialized in integrated IT security consulting, cloud engineering and cloud security audit support services designed to meet the needs of well-funded, fast growing companies that require a Canadian based partner to help enable enterprise mobility, increase worker productivity and adhere to regulatory standards in Canada and the US.In my role as Director Marketing I was responsible for providing strategic direction & managing all activities related to global marketing, digital & brand strategy, GTM planning, product launch, business & partnership development, enterprise sales strategy, PR/media relations & event marketing.

Vancouver, Canada Area

SixthSense is a boutique Marketing & PR consultancy specialized in helping technology/SAAS startups and small businesses develop powerful marketing & communication strategies to amplify their brand message, generate quality leads and accelerate growth.Key responsibilities: - Consult with clients to understand their marketing needs & challenges - Conduct thorough research, formulate Gap & SWOT analysis- Develop/fine-tune on target messaging, positioning & brand identity- Build & implement strategic marketing & demand generation programs to: . generate brand awareness, optimize market positioning, accelerate growth . improve lead generation, support product launch . widen & improve social media reach, engagement levels & share of voice.

Vancouver, Canada Area

FusionPipe specializes in innovative authentication & endpoint security solutions that allow for easier, more secure password-less authentication using personal devices. FusionPipe's solutions are engineered to increase security without compromising the usability of the applications while reducing the total cost of ownership and improving employee productivity.Main responsibilities:• Developed, executed & optimized data driven multi-touch integrated marketing strategies across multiple channels to accelerate demand & lead generation efforts, establish brand awareness, improve ROI, increase revenues and uncover new market opportunities• Developed and implemented content marketing strategy to improve SEO, reach, engagement, conversion & ROI of inbound marketing programs & campaigns• Designed and executed Social Media campaigns to increase customer engagement and brand affinity• Led all Public and Media Relations efforts (press releases, media kits, interviews/free publicity, outreach programs) • Provided creative direction for product & web UI/UX design, collateral, product videos• Managed all Event Marketing activities including trade shows, seminars & conferences

Vancouver Bc

ImageMaker Advertising is specialized in 21st Century Strategic Communication Services for the Resources, Engineering, Manufacturing & Alternative Energy Industries. From Research, Concept development and Script writing to 3D Animation, Video production, Media buying and Distribution.In my role as VP of Client Services, I acted as the conduit between the client and the production teams and served as the epicenter for all client activity, applying the right mix of products, solutions and services to maximize client success. My overall main responsibility was managing key client relationships, determining strategies, and executing programs that helped clients effectively communicate their message to their target audience.Key Achievements: * Developed platform for improved client communication through integrated online tracking tools that allowed all parties to be on the same page and enhancing the entire creative process and production cycle, and enhanced customer satisfaction and offered opportunities to upsell;* Managed key client relationships, determined strategies and executing programs that help clients effectively communicate their message to their target audience;* Developed and articulated in-depth strategic integrated marketing programs "template" that offered added value services outside of the Agency's portfolio, increasing competitive positioning, ROI and customer base.Projects I worked on include:Anglo American Plc - London, United Kingdom Project: Mine of 2030-Rio de Janeiro, BrazilCliffs Natural Resources - Cleveland, OH, USAProject: Chromite deposits in the Ring of Fire, Northern Ontario, CanadaRockwell Automation Inc.- Milwaukee, Wisconsin, USAProject: Industrial Automation for Mining, Oil & Gas, Ports 7 terminalsSamancor Chrome, Sandton, South AfricaProject: Chrome MiningAllied Nevada Gold Corp - Reno, Nevada, USAProject: Gold Mining in Winnemucca, NevadaTwin Metals Minnesota LLC/Antofagasta Plc - Minnesota, USA

IMAP Multimedia is digital technology company specialized in online mapping & architectural applications for the Hotel- and Conference -Industry Web: www.imapenterprises.comStrategic Initiatives • Analyzed market trends and identified new strategic verticals and applications to increase market share • Developed market matrix and segmentation strategies to optimize marketing and sales efforts. • Initiated channel marketing programs to support company’s international resellers initiatives.Marketing Communications/Promotions Initiatives• Managed website re-design incorporating new graphic technologies for richer content and costumer appeal.• Developed social media plan to enhance customer engagement and strengthen inbound sales initiatives.• Wrote all content for press releases, web, product presentations, pitches, RFQ’s and email campaigns.

(Telecommunications Company specializing in IVR technology) – reporting to the CMODeveloped integrated marketing campaigns to improve brand’s competitive positioning in the marketplace, achieving 40% annual sales increase 1 year after rebranded, exceeding $14 mil US$.• Managed an annual advertising budget of US$4 mil. • Managed direct response TV & print advertising campaigns for over 200 DMA’s across US and Canada.• Developed & launched successful Web-dating site with annual revenues objectives of US$500, 000• Spearheaded high profile PR campaigns generating free publicity, conducting newspaper & radio interviews.

• Managed a highly effective team of international distributors, responsible for $5 mil. annual budget.• Developed and implemented sales-building marketing programs for various B2B channel markets in Europe, utilizing all forms of media, advertising, tradeshows and on-site promotions.• Developed strategic sales support programs to successfully sell and implement large software solutions deals within European, Asian and African governmental organizations, exceeding $3 million in revenue.• Managed and trained sales staff in European Sales office.

Masters, International Business

Inbound Marketing, Marketing, Hubspot Certification