Matt Hudson Email & Phone Number

Boulder, Colorado

- Managed team responsible for print and digital member communications, including marketing e-mails, magazine, e-newsletter, and press releases.- Developed targeted emails and marketing automation campaigns built around customer location, purchase history, and behavior.- Oversaw advertising sales, supporting transition from print to digital revenue sources.- Reworked production process of member magazine, reducing time to publish by 73%.

Boulder, Colorado

- Supervised team of editors and production staff responsible for delivery of some of field’s leading publications.- Led migration of publications to new platform, including XML tagging transition of 23,000+ journal articles and 900+ e-books.- Drove digital marketing efforts, including design and implementation of sales, subscriber, and author campaigns, achieving record e-book sales.- Managed several archive digitization projects, including creation of more than 500 e-books and 50+ years of journal content.- Created go-to-market strategy for new e-book products, producing more than $2.5 million in revenue since launch.- Participated in major open access market analysis, including financial modeling, market research, and eventual transition of two journals to author-pay format.- Transitioned subscription fulfillment from external vendor to in-house, improving efficiency and customer support.- Developed vendor relationships and negotiated agreements to create new revenue opportunities.- Assisted in the preparation of editorial and production budgets, consistently achieving revenue targets and focusing on cost reduction. - Directed and participated in many new hires.- Initiated transition away from CMYK to an RGB first production workflow.

Boulder, Co

- Expanded global subscription sales through vendor sales agreements.- Administered subscription licensing and simplified licensing terms with SERU.- Established archiving relationships with CLOCKSS and LOCKSS.- Implemented web tracking and mined this data for business intelligence.- Coordinated launch of new online store, which resulted in major growth in e-book sales. - Interfaced with CrossRef for DOI repairs, such as multi-resolution issues and aliasing.- Introduced .epub and .mobi e-book formats to test those emerging markets.- Assisted institutional subscribers with complex access management problems.- Launched reader, subscriber, and author surveys to better understand the differing needs and desires of these groups.

- Managed publication transition to new platform at HighWire Press and new XML vendor at Dartmouth Journal Services.- Launched new print and online journal, which became revenue positive in <2 years.- Arranged for indexing in Web of Science, Scopus, etc.- Transitioned to new manuscript tracking system with Editorial Manager.- Spearheaded department’s e-mail marketing efforts.

- Managed all aspects of the journal, including copyediting, proofreading, layout, author contact, and more.- Wrote bylines and worked with regular and first-time contributors.

- Launched GSA’s first online-only journal, later converting from open access to subscription-based format.- Oversaw all aspects of the journal, from collecting author submissions, organizing freelance copyeditors, proofing, and issue layout.- Involved in hiring four new staff, including a director.- Invoiced authors for page and color charges.

- Manuscript and figure sizing, copyediting, proofreading, online manuscript tracking, and author and editor contact.

- Authored twelve bylines on technical subjects.- Copyedited and proofed every stage of the magazine from draft to blueline.

Ba, English And Environmental Science

Mfa, Writing

Education record