Jessica Lawrence-Hurt Email and Phone Number
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• Experienced publishing professional with 15+ years in global sales and marketing leadership. • Track record of successful strategic planning, product marketing, go-to-market strategy, revenue growth, brand strategy, and content marketing. • Deep understanding of scholarly, trade, and journal publishing and channels.• Effective builder of motivated, successful distributed teams.• Advocate for high-performing organizational strategy and learning culture.
Geoscienceworld
View- Website:
- gswhome.org
- Employees:
- 13
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Director Of MarketingGeoscienceworld May 2023 - PresentMclean, Virginia, United States
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Chief Marketing OfficerCadmore Media Nov 2020 - Feb 2023Bethesda, Usa And Oxford, Uk• Seventh employee hired; responsible for strategy and execution of all marketing efforts, including content marketing, sales collateral, digital marketing, media relations, social media, advertising, and events for rapidly growing publishing technology start-up• Led rebranding and positioning effort, resulting in new website, logo, and collateral• Envisioned and implemented content marketing strategy, with regular newsletters, blogs, and case studies for targeted market segments -
International & Institutional Sales & Marketing ManagerThe Mit Press Feb 2015 - Nov 2020Cambridge, Ma• Led and managed international export sales, accounting for nearly 40% of book revenues; double and triple figure growth in Latin America and Hong Kong; increased global sales 4 years running• Manage 20+ independent and inside sales reps for retail, wholesale, college, and library markets; create sales plans and goals, monitor progress and issue course corrections, prepare quarterly sales reports• Business lead for development of new ebook platform; revenue exceeded $500k in first five months post-product launch• Create and manage export sales plans and budgets for print books, ebooks, journals, and databases• Advise and support publishing efforts in global territories and channels• Manage yearly London sales conference and support seasonal sales conferences• Regular international travel to meet with key agents and accounts, including Frankfurt and London Book Fairs -
Director Of Marketing And Customer ServiceAlexander Street, A Proquest Company Jul 2011 - Oct 2014Alexandria, Va• Hired, managed, and developed 7-person marketing and account management team for agile, online publishing and educational resources company growing 30% year-over-year• Developed and managed implementation of marketing plan, including print and online advertising, direct mail, trade shows and events, electronic marketing, lead generation, sales support tools, social media, corporate website, marketing communications, press relations, and partnerships• Developed and managed $1 million marketing budget• Determined tactical marketing approach by product and by market with customer-focused messaging strategy• Project-managed implementation of CMS on corporate and e-commerce sites; traffic on corporate site increased by up to 79% following launch -
Acquisitions EditorInternational City/County Management Association Jan 2008 - Jul 2011• Developed and managed $1 million list, including textbooks, practitioner handbooks, and training materials for student and practitioner audience• Located and engaged subject-matter experts to serve as editors and authors; prepared contracts; managed project development• Prepared comprehensive business plans and P&Ls for each proposed project• Instituted and managed a formal peer review process for all publications• Served on teams to develop overall strategic plans for the organization, including digital strategy and e-learning
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Director Of Communications And Business DevelopmentHeldref Publications Oct 2006 - Jan 2008• Hired and managed 5-person marketing team; oversaw all marketing, adverting, and publicity for 43 journals and 5 magazines• Developed and managed annual marketing budget and sales plans• Managed product development for select publications; identified competitors, appropriate fields of inquiry, and avenues for growth• Supervised launch of digital publication of all journals and magazines• Developed and managed key institutional account partnerships • Identified and evaluated non-performing titles; led discussions with editorial boards; prepared documentation and P&Ls for each title for journal broker [majority of titles now with Taylor & Francis] -
Assistant Editorial Production Director, Humanities And Social SciencesHeldref Publications Jul 2005 - Oct 2006Washington, Dc• Co-supervised the editing and production of 22 journals in the fields of literature, education, fine arts, history, political science, and popular culture• Co-managed 15 editors, including hiring, training, and implementing an intern program• Kept journals on schedule, extensively copyedited manuscripts, and managed flow of work between departments• Identified areas for product development; worked with editorial boards to implement changes in journal direction and content
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Communications OfficerScience Magazine Aug 2004 - Jul 2005Washington, Dc• Supervised staff of 4 to create weekly embargoed press package distributed to 5,000 international journalists in three languages• Edited press package, news releases, clippings reports, and other departmental materials; planned and implemented press conferences• Placed Science stories with international media outlets by working with journalists, authors, public information officers, and Science editors -
Acquisitions AssistantThe Mit Press Aug 2002 - Aug 2004Cambridge, Ma• Assisted in the management of a $2.8 million list, with a FY2004 front list of $738,085, a 4% increase from the previous year• Managed the peer review process of manuscripts under contract consideration; assisted authors in contract and manuscript preparation• Prepared sales sheets for spring and fall sales meetings; wrote manuscript turnovers• Traveled to 3-5 conferences per year to increase sales, meet authors, and acquire new manuscripts
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Editorial AssistantHarvard Business School Publishing May 2002 - Aug 2002Watertown, Ma• Tracked manuscripts through customized database, answered author inquiries, updated author information, and performed special projects at request of editorial team. -
Staff AssistantHarvard Business School Publishing 2001 - 2002Watertown, Ma
Jessica Lawrence-Hurt Skills
Jessica Lawrence-Hurt Education Details
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English -
Yale Publishing CoursePublishing -
Marketing Plans: How To Prepare Them, How To Use Them -
Weldon Cooper Center For Public Service At The University Of VirginiaL.E.A.D. Leading Educating And Developing Intensive
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Publishing
Frequently Asked Questions about Jessica Lawrence-Hurt
What company does Jessica Lawrence-Hurt work for?
Jessica Lawrence-Hurt works for Geoscienceworld
What is Jessica Lawrence-Hurt's role at the current company?
Jessica Lawrence-Hurt's current role is Strategic marketing & publishing professional.
What is Jessica Lawrence-Hurt's email address?
Jessica Lawrence-Hurt's email address is jk****@****ess.com
What is Jessica Lawrence-Hurt's direct phone number?
Jessica Lawrence-Hurt's direct phone number is +120228*****
What schools did Jessica Lawrence-Hurt attend?
Jessica Lawrence-Hurt attended Gordon College, Yale Publishing Course, Cranfield School Of Management, Weldon Cooper Center For Public Service At The University Of Virginia, Emerson College.
What skills is Jessica Lawrence-Hurt known for?
Jessica Lawrence-Hurt has skills like Online Publishing, Publishing, Copy Editing, Publications, Editing, Editorial, Lead Generation, Advertising, Press Releases, Publicity, Copywriting, Books.
Who are Jessica Lawrence-Hurt's colleagues?
Jessica Lawrence-Hurt's colleagues are Mike Vanchieri, Syafril Moran, Christy Iredell, Matt Hudson, Christopher Straub, Adrian Vigil, Angie Anderson.
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