Jessica Lawrence-Hurt Email & Phone Number

Mclean, Virginia, United States

Bethesda, USA And Oxford, UK

• Seventh employee hired; responsible for strategy and execution of all marketing efforts, including content marketing, sales collateral, digital marketing, media relations, social media, advertising, and events for.
• Led rebranding and positioning effort, resulting in new website, logo, and collateral
• Envisioned and implemented content marketing strategy, with regular newsletters, blogs, and case studies for targeted market segments

Cambridge, MA

• Led and managed international export sales, accounting for nearly 40% of book revenues; double and triple figure growth in Latin America and Hong Kong; increased global sales 4 years running
• Manage 20+ independent and inside sales reps for retail, wholesale, college, and library markets; create sales plans and goals, monitor progress and issue course corrections, prepare quarterly sales reports
• Business lead for development of new ebook platform; revenue exceeded $500k in first five months post-product launch
• Create and manage export sales plans and budgets for print books, ebooks, journals, and databases
• Advise and support publishing efforts in global territories and channels
• Manage yearly London sales conference and support seasonal sales conferences

Alexandria, VA

• Hired, managed, and developed 7-person marketing and account management team for agile, online publishing and educational resources company growing 30% year-over-year
• Developed and managed implementation of marketing plan, including print and online advertising, direct mail, trade shows and events, electronic marketing, lead generation, sales support tools, social media, corporate.
• Developed and managed $1 million marketing budget
• Determined tactical marketing approach by product and by market with customer-focused messaging strategy
• Project-managed implementation of CMS on corporate and e-commerce sites; traffic on corporate site increased by up to 79% following launch

• Developed and managed $1 million list, including textbooks, practitioner handbooks, and training materials for student and practitioner audience
• Located and engaged subject-matter experts to serve as editors and authors; prepared contracts; managed project development
• Prepared comprehensive business plans and P&Ls for each proposed project
• Instituted and managed a formal peer review process for all publications
• Served on teams to develop overall strategic plans for the organization, including digital strategy and e-learning

• Hired and managed 5-person marketing team; oversaw all marketing, adverting, and publicity for 43 journals and 5 magazines
• Developed and managed annual marketing budget and sales plans
• Managed product development for select publications; identified competitors, appropriate fields of inquiry, and avenues for growth
• Supervised launch of digital publication of all journals and magazines
• Developed and managed key institutional account partnerships
• Identified and evaluated non-performing titles; led discussions with editorial boards; prepared documentation and P&Ls for each title for journal broker [majority of titles now with Taylor & Francis]

Washington, DC

• Co-supervised the editing and production of 22 journals in the fields of literature, education, fine arts, history, political science, and popular culture
• Co-managed 15 editors, including hiring, training, and implementing an intern program
• Kept journals on schedule, extensively copyedited manuscripts, and managed flow of work between departments
• Identified areas for product development; worked with editorial boards to implement changes in journal direction and content

Washington, DC

• Supervised staff of 4 to create weekly embargoed press package distributed to 5,000 international journalists in three languages
• Edited press package, news releases, clippings reports, and other departmental materials; planned and implemented press conferences
• Placed Science stories with international media outlets by working with journalists, authors, public information officers, and Science editors

Cambridge, MA

• Assisted in the management of a $2.8 million list, with a FY2004 front list of $738,085, a 4% increase from the previous year
• Managed the peer review process of manuscripts under contract consideration; assisted authors in contract and manuscript preparation
• Prepared sales sheets for spring and fall sales meetings; wrote manuscript turnovers
• Traveled to 3-5 conferences per year to increase sales, meet authors, and acquire new manuscripts

Watertown, MA

• Tracked manuscripts through customized database, answered author inquiries, updated author information, and performed special projects at request of editorial team.

Watertown, MA

B.A., English

Certificate, Publishing

Certificate, Marketing Plans: How To Prepare Them, How To Use Them

Certificate, L.E.A.D. Leading Educating And Developing Intensive

Ma Certificate, Publishing