Course Leader - Business Management with Marketing Senior Lecturer - Brighton Business School Lecturing on Digital Marketing, Brand Management, Marketing Principles, and similar topics.

Delivered lectures and led workshops on marketing principles, digital marketing and similar topics.

Providing consultancy on digital advertising (PPC), social media management (Facebook & LinkedIn) and content marketing.

Supporting the delivery of annual marketing campaigns (digital) to extend reach and improve targeting. Ensuring campaign visuals and materials are developed in an integrated manner across all digital channels.

Course Leader - F.Buying & Innovation; F.Culture & Business Senior Lecturer - Fashion Marketing & International Fashion Business at the Department of Media, Fashion and Communications.Leading modules such as Strategic Fashion Marketing, Fashion Enterprise, Business of Fashion and Research Methods at undergraduate & graduate levels in Fashion Marketing and International Fashion Business courses.

Associate Professor in Health Management Department; Member of the Faculty Executive Committee - Lecturing on Brand Management, Marketing Principles, Consumer Behaviour, Digital Marketing, Customer Relationship Management, Presentation Techniques, Health Tourism at undergraduate & graduate levels in School of Business, School of Health, School of Communications. - Ranks in the top quartiles in student satisfaction surveys (86-89/100)- Successfully managed the accreditation process as the head of the Health Management Undergraduate Programme Accreditation Committee that led to international accreditation of two programs by FIBAA in 2018.- Doubled the international student and staff mobility in two years as the International Relations Coordinator of School of Health by increasing awareness and establishing new collaborations.- Other administrative roles are the Transfer Students Coordinator and Disabled Students Coordinator.

Strategic Marketing, Brand & Brand Equity Management, Business Plan Development Participated in six projects as a senior consultant through preparing strategy roadmaps, go-to-market plans and branding guidelines for respectable companies established in Turkey in eating out, cafe, retail, airlines and B2B industries. Provided concrete benefits to clients in attracting new creditors, franchisees, improving motivation of employees (particularly marketing & sales), increasing customer satisfaction, revenues and margins.

Assistant Professor in Business Administration (English) Department - Lectured on Principles of Marketing, Marketing Management, Sales Management, Services Marketing, Healthcare Services Marketing, International Marketing, Research Methods and Digital Marketing in undergraduate and graduate programs. - Facilitated the successful launch of a new graduate program (Marketing Management Distance Learning) by developing curriculum, lecture notes and materials for three modules (E-Marketing, Services Marketing, International Marketing). - Prepared and published 15+ publications in the first three years of the academic career.

Providing strategic marketing and management consultancy to local and multinational companies in various sectors including luxury goods, retail and B2B services.

- Preparation and management of the annual marketing plan, and marketing budget - Managing and coordinating all marketing, advertising and promotional activities- Conducting market research to determine market requirements for existing and future products- Analysis of customer research, current market conditions and competitor information- Determination of the optimal pricing policies- Improving functionality, design and communication style of all marketing materials (incl. website, catalogues, brochures etc.)- Managing the digital and social channels & marketing activities - Managing agency relations & communications - Structuring campaigns that will increase sales volumes - Developing cross-marketing projects with other brands - Managing the whole process of the trade shows and roadshows (design & construction of the booth, product presentation, brochures, PR activities etc.).- Managing brand communications in line with brand identity- Structuring a CRM system suitable for the needs of the brand and carrying out CRM projects

Marketing & Product ManagerWorking as the leader of the team managing Assortie and Goldaş stores. Managing all marketing, market research, category and product management functions. Major responsibilities include:- Analysis and interpretation of the sales, inventory, competitor, local and international market research data,- Product and category performance appraisal, - Development of the annual marketing plan,- Seasonal and ad-hoc marketing (and promotional) campaign management, - Managing ad & pr agency relations- Managing the development of all marketing materials (POP materials, shop window displays, in store displays, flyers, brochures etc.), - Managing all the communication to and from the Goldas and Assortie stores,- Managing market research & qualitative and quantitative consumer research activities, - Managing customer feedback received via all channels in accordance with the company’s policies, - Initial pricing of the product lines, campaign & discount pricing,- Determination of the product requirements for the worldwide Assortie & Goldaş stores. - Development of the seasonal procurement plans, - Managing the development of new product lines in existing categories and the development of new categories, - Management of e-commerce activities,- CRM project management, loyalty program (ChipClub) development and management, - Working in Turquality project team.

Worked as the Marketing & Sales Area Manager, Export Marketing Manager for the Asia, Middle East and European region throughout the employment in Goldas. - Developed and promoted new product lines and brands (Expose Accessories and Miatara) for existing and potential markets,- Carried out the regional sales and marketing activities - Carried out the international brand management of Expose, Miatara, ChipGold and Silver Dsign brands- Worked on business development and marketing projects targeting key accounts - Prepared marketing plans, marketing and PR documents, presentations, sales pitches, POP materials, newsletter, and similar marketing documents - Developed pricing templates, reporting and analysis templates, mail templates, sales pitch letters for the division,- Created from scratch and edited the Goldas Newsletter, which is distributed to the customers and key suppliers (10 volumes; 5,000 units per copy printed in addition to electronic distribution).- Worked in the “Turquality” project team

Worked as an investment banking analyst in PDF (a financial advisory firm specialized in M&A advisory, private equity projects, project finance and similar corporate finance services). Worked on various feasibility, merger and private equity projects. Prepared investment briefs, financial valuation analysis, sector reports and company profiles. Experienced in the IT, telecommunications, advertising, food, and logistics sectors.