Strategy and Planning:Develop a comprehensive digital marketing strategy aligned with business goals.Research and stay ahead of digital marketing trends and technologies.Analyze competitor strategies and identify opportunities.Campaign Management:Oversee and manage all digital marketing campaigns across various channels (SEO, SEM, social media, content marketing, email marketing etc.)Set campaign goals, KPIs (Key Performance Indicators), and budgets.Track campaign performance, analyze data, and optimize for better results.Content Creation:Develop a content strategy that resonates with the target audience.Manage content creation, ensuring high quality and consistent brand messaging.This may involve working with copywriters, graphic designers, and videographers.Team Leadership and Management:Lead and mentor a team of digital marketers, fostering collaboration and growth.Delegate tasks and ensure team members have the resources they need.Motivate and inspire the team to achieve marketing goals.Analysis and Reporting:Track campaign performance using marketing analytics tools.Translate data insights into actionable strategies and reports.Present findings to stakeholders and recommend course corrections.Additionally, some Digital Marketing Leads may have responsibilities in:Budget Management: Allocating and managing budgets for digital marketing initiatives.Marketing Automation: Implementing and overseeing marketing automation tools.

• Identify and employ a variety of digital marketing channels to carry the corporate, productand brand messages.• Create awareness, generate demand and position the offerings of the company to the rightaudience through appropriate digital channels• Plan and execute all web, SEO/SEM, marketing database, email, social media and displayadvertising campaigns• Design, build and maintain the social media presence• Measure and report performance of all digital marketing campaigns, and assess againstgoals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiplechannels and customer touch points• Instrument conversion points and optimize user funnels

Develop, implement, and manage marketing campaigns that promote the products and services of a company.Develop and implement the recommendations or strategy based of campaign and business analytics.Enhance brand awareness in the digital space.Drive website traffic and acquire leads.Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.Tools:Hubspot, Zoho, Mautic, WoodpeckerHootsuite, Semrush,IZootoo, SpyFuGoogle Analytics, Google Ads, Search Console and moreExpertise:Email Marketing, Marketing Automation, Workflow Automation, B2B Marketing, Inbound and Outbound Campaign, LinkedIn Marketing, Google Search and Display Campaign, SEM, SEO (On/Off Page), Social Media Marketing, Communication, Performance Marketing, Collaboration, Leadership, Demand Generation, Digital Reputation Management.

• Creating and optimizing Google Adwords and Bing Ads campaigns • Experience in implementing email marketing and social media campaigns • Handling Adwords campaign for company & optimized PPC & display campaigns • Reporting based on existing paid marketing campaigns • Analyzing PPC campaign Performance from Google analytics tool & generating desired leads to the company • Developing SEO strategies based on knowledge of company objectives and market trends • Keyword research using Keyword Planner, SemRush and other tools to improve ranking, traffic • Execution of Search Engine Optimization techniques • Increasing website traffic by Improving off-page methods • Analyzing competitor sites, backlines and understanding their organic search appearance. • Generating leads for the website through organic search • Web Traffic Analysis using Google Analytics & Google Webmaster tool • Developed relationships with Guest bloggers by inviting them through social media • Coordinating with the technical writers in order to execute the content marketing strategies • Creation and execution of email marketing campaigns through MailChimp and Sendy • Devised email strategies, including segmenting strategies, automated email responders, reminder emails • Analyzing the best time and day to send the emails to get good open rate and clicks • Reporting based on existing email campaigns • Developing App marketing strategies • Creating Adwords universal app campaignsTools:Google Keyword Planner, Google Analytics, Search ConsoleSEO Site Checkup, Alexa, Site Analyzer, Website Penalty IndicatorMailChimp, Sendy, SpyFu, SEOprofiler, GT Metrix, Google Adwords, Google AMP Technology, Lead Feeder,Google Keyword Planner, Uber Suggest.Expertise:SEO (On page/Off Page), Email Marketing, Mobile OptimizationAMP Technology, Competitive Analysis, Market Research & Analysis, Keyword Research and Optimizing,Landing page Optimization.

Lead GenerationLead ManagementLead Qualification

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