Gokulakrishnan K Email & Phone Number

Chennai, Tn, In

• Project: Micro Focus [Pardot, Mailgun, SFDC] Software: Account Engagement platform(Pardot), SFDC (basic)• Working with the Micro Focus Campaign team and managing all email marketing campaigns• Hands-on experience in deploying campaigns and creating engagement studio programs in Pardot• Hands on experience in A/B testing emails in Pardot• Experienced in creating forms, landing pages, email templates, and Campaigns within• Q/A the content and list before sending the emails• Suggesting the layout ideas to the clients based on the standard template• Documenting and reporting ongoing campaign management against metrics [clicks, views, Bounces, Hits] and targets weekly.• Hands-on experience in creating the list in SFDC• Project: Integrate (B2B Marketing)• Manage multi-channel campaigns, including email marketing(B2B) and content marketing• Create campaigns, sources and POCs using the insertion order from the client and build the campaign based on the IO.• Track and analyze campaign performance based on the standard metrics.• Prepare reports and presentations to share insights and recommendations with the team and client.• Generate weekly and monthly pacing and lead reports to forecast the client about the campaign status until the lead goal is met.• Coordinate with the cross-functional teams to ensure timely execution of campaigns.• Maintain project timelines and communicate progress to stakeholders.• Manage integrations to make sure the leads have a clean flow to the client system.

Bachelor Of Technology - Btech, Information Technology

B-Tech, Information Technology