Cristal Gonzalez Email & Phone Number

Orange County, California Area

Initiated and developed all content marketing, strategic planning, branding,marketing communications, and public relations both internally and externallyfor four Hospitals. Relationship building with community partners, vendors, andmedia companies. Collaborated closely with C-Suite and corporate to alignstrategic communications for growth.• Gained $25,000 ROI on first paid search campaign through target marketing.• Established technical training materials for 100+ employees and end users.• Created compelling presentations and marketing assets for C-Suite use.• Development of all marketing materials across communication channels.• Managed participation in community events and ran related marketing efforts.• Analyzed hospital data to adjust and identify strategic growth opportunities.• Served as the Public Information Officer and supervised all media relations.

Orange County, California Area

Coordinated and implemented marketing projects with responsibilities thatincluded public relations, event management, advertising, and brand awareness.• Designed hospital collateral to be more engaging and visually impactful.• Improved flu vaccination attendance through service promotion by 50%.• Reduced collateral production costs by $90,000 through cost analysis.• Collaborated on setting data collection standards for Division 1 and 2.• Assigned Director duties due to management changes.

Irvine, Ca

Managed website development for small to medium size businesses. Client management included content development and fulfillment for 55+ accounts daily. Time management, adaptability, and customer service were essential for project completion as company processes changed weekly.• Best practices for SEO resulted in first page Google rankings for clients. • Increased annual sales to over $400,000 in the Hispanic market. • Consulted and developed digital marketing goals, design, and web presence.• Utilized proprietary back-end technology to accelerate product launch rates.• Achieved and exceeded monthly employee KPI’s.

Mission Viejo, Ca

Development of marketing tactics to increase exposure and sales. -Creation of promotional materials and revamped website transitioned the company into a better market position. -Consistent changes to management added employee management to my responsibilities. Schedule management improved productivity by 75% and decreased down time for technicians. -Client services and resolution management resulted in less cancellations and refunds during company relocation.

Irvine

Joined this company during its start up which presented itself with the opportunity to work in every area of the business from product development to customer purchase.-Construction and management of company’s first e-commerce website.Increased online presence, and sales by 10% in the first month. -Daily management of 7-10 employees. Interviewing, appointment setting, payroll, and product distribution were handled.-Managed distribution, inventory, marketing and sales distribution. -Product development and test marketing were further responsibilities. Two major successes and marketing methods were utilized from the test marketing. Vendor product trading was added which resulted in co-marketing.New sales strategies increased customer engagement and sales.

Paso Robles, Ca

Created new wine labels and olive oil labels for a new product line -Allowed for professional packaging which increased distribution and salesResponsible for inputting financial information into QuickBooksManaged administrative tasks such as emails, reservations and phone calls

Paso Robles

Preparation of invoices and wholesale product orders via QuickbooksShipping Analyzing competitors and their markets

Paso Robles, Ca

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Concordia University Women's Lacrosse, Delta Sigma Pi

A.A Business Administration, A.A Social And Behavioral Sciences, Business Administration And Management, General

Activities and Societies: President of the Cuesta College Business ClubWinner of the 2010 Cuesta College Marketing Plan Competition Winner.