Cristal Gonzalez Email & Phone Number

Orange County, California Area

• Initiated and developed all content marketing, strategic planning, branding,marketing communications, and public relations both internally and externallyfor four Hospitals. Relationship building with community.
• Gained $25,000 ROI on first paid search campaign through target marketing.
• Established technical training materials for 100+ employees and end users.
• Created compelling presentations and marketing assets for C-Suite use.
• Development of all marketing materials across communication channels.
• Managed participation in community events and ran related marketing efforts.

Orange County, California Area

• Coordinated and implemented marketing projects with responsibilities thatincluded public relations, event management, advertising, and brand awareness.
• Designed hospital collateral to be more engaging and visually impactful.
• Improved flu vaccination attendance through service promotion by 50%.
• Reduced collateral production costs by $90,000 through cost analysis.
• Collaborated on setting data collection standards for Division 1 and 2.
• Assigned Director duties due to management changes.

Irvine, CA

• Managed website development for small to medium size businesses. Client management included content development and fulfillment for 55+ accounts daily. Time management, adaptability, and customer service were essential.
• Best practices for SEO resulted in first page Google rankings for clients.
• Increased annual sales to over $400,000 in the Hispanic market.
• Consulted and developed digital marketing goals, design, and web presence.
• Utilized proprietary back-end technology to accelerate product launch rates.
• Achieved and exceeded monthly employee KPI’s.

Mission Viejo, CA

Development of marketing tactics to increase exposure and sales. -Creation of promotional materials and revamped website transitioned the company into a better market position. -Consistent changes to management added employee management to my responsibilities. Schedule management improved productivity by 75% and decreased down time for technicians. -Client.

Irvine

Joined this company during its start up which presented itself with the opportunity to work in every area of the business from product development to customer purchase.-Construction and management of company’s first e-commerce website.Increased online presence, and sales by 10% in the first month. -Daily management of 7-10 employees. Interviewing.

Paso Robles, CA

Created new wine labels and olive oil labels for a new product line -Allowed for professional packaging which increased distribution and salesResponsible for inputting financial information into QuickBooksManaged administrative tasks such as emails, reservations and phone calls

Paso Robles

Preparation of invoices and wholesale product orders via QuickbooksShipping Analyzing competitors and their markets

Paso Robles, CA

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Concordia University Women's Lacrosse, Delta Sigma Pi

A.A Business Administration, A.A Social And Behavioral Sciences, Business Administration And Management, General

Activities and Societies: President of the Cuesta College Business ClubWinner of the 2010 Cuesta College Marketing Plan Competition Winner.