Marta González Hidalgo Email & Phone Number

Madrid, Es

Community Of Madrid, Spain

- Onsite content promotion: Creation of banners and pop-up windows used to promote content within the website itself (using Qualtrics and Qualified). These promotional elements increase engagement, conversions, or guide users toward specific actions.- Carry out multiple digital optimization strategies to improve user experience and increase conversions, such as A/B testing, localization, and personalization, among others. For this, I use the VWO tool.- Heatmap, click, mouse movement, and scroll analysis using Crazy Egg. Review user session recordings to identify interaction patterns on key pages such as the homepage.- Technical Audit: Evaluate the site's load time, identify heavy files or scripts that slow down the site. For that I use tools like Google PageSpeed Insights. Also, I check the site's adaptation and responsiveness on different devices, resolutions and browsers (thanks to BrowserStack tool). Detect and correct 404 error pages and broken links that may impact both SEO and user experience.- Content audit of the main domain (celonis.com) and subdomains: Audit and subsequent screening of over 2,500 URLs within the site, with the goal of reducing the number of pages in our CMS that are not relevant to users. The aim is to classify and map them by scope with the new AI for the future website.- Translation of our core landing pages into different languages: FR, ES, DE, PT, JP, IT, and launch of the entire new Korean project.

Madrid, Comunidad De Madrid, España

Celonis SE is a German data processing company that offers software as a service (SaaS) to improve business processes. It is headquartered in Munich and New York.- Landing pages creation and management for different customer events, industries and campaigns using Contentful, Pardot and Figma.- Creation of reports for demo service projects using Pardot (lists generation & automation rules) and Zoom.- Analytical reporting for QBRs using Google Analytics 4.

Madrid, España

Signify (Euronext: LIGHT) formerly known as Philips Lighting.- Create impactful and effective content for target audiences (online & offline assets). - Content audit (Amazon, POS, Web, Social Media, etc...).- Benchmark analysis.- Deliver communications packages to support the company, brand positioning and markets.- Participate in the design of the D2C and SpaceSense landing page on WiZ website.- Liaise with cross-functional teams, agencies, third parties and internal stakeholders.

Paris, Île-De-France, France

- Digital marketing tools.- Daily maintenance and analysis of the website with the help of Google Analytics and Ahrefs.- Writing SEO optimized articles with Wordpress about 3D printing news.- Customer acquisition and management.- Social network management (LinkedIn, Facebook, Twitter, Youtube, Instagram) with Hootsuite- Organization of webinars and hybrid events (using Remo platform).

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Rey Juan Carlos University has been recognized by the QS ranking among the best universities in the world. According to the prestigious.

Baccalaureate, Science

Summer Immersion Program, English Literature (British And Commonwealth)