Gonzalo Balarezo

Gonzalo Balarezo Email and Phone Number

Digital Marketing @ IMBAREX S.A.
lima, lima region, peru
Gonzalo Balarezo's Location
Peru, Peru
Gonzalo Balarezo's Contact Details
About Gonzalo Balarezo

Customer Analytics roles in F500 spaces: Gaming, VoD entertainment, Consumer Banking, Enterprise Software, Travel and Hospitality, Government, Food Services and Higher Education. SME and technical collaborator for the Overtone VoC Analytics web application, rebranded as Kana Insights.Started career in B2B Business Development, nurturing growth at a startup in Food Ingredients. Left position with operations across Europe with + 300% sales growth, after success with partner strategy.

Gonzalo Balarezo's Current Company Details
IMBAREX S.A.

Imbarex S.A.

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Digital Marketing
lima, lima region, peru
Website:
imbarex.com
Employees:
25
Gonzalo Balarezo Work Experience Details
  • Imbarex S.A.
    Marketing Director
    Imbarex S.A. Jul 2016 - Present
    Lima Province, Peru
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  • Aero Klasse S.A.
    Marketing Director
    Aero Klasse S.A. Jan 2008 - Present
    Lima, Peru
    Digital marketing efforts, banner ads, social media.
  • Kana Software
    Social Crm, Program Support Lead
    Kana Software Jul 2011 - Dec 2015
    Sunnyvale, Ca
    In 2011, KANA paid $365 million to purchase Overtone, which allowed companies to monitor social media outlets like Facebook, Twitter and LinkedIn. The software was rebranded as Kana Experience Analytics.Project Roles:1. Asist Customers and Sales with Product Support2. New Release UI & New Feature testing prior to launch3. Bug reporting and resolution follow-up with engineering team
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  • Overtone, Inc.
    Customer Insights Consultant
    Overtone, Inc. Jul 2010 - Jun 2011
    San Francisco, Ca
    In charge of delivering meaningful insights and recommendations to client organizations in VoD Entertainment, Travel, Fashion Apparel and Food Services. Delivered insights to $70BN pilot tech client, contributing to conversion.
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  • Banco De Credito Del Peru
    Consumer Products Senior Analyst
    Banco De Credito Del Peru Nov 2009 - May 2010
    Lima, Peru
    Assisted in diagnosis of issues concerning consumer loan and credit card approval process. Awarded best Lean Initiative Project by McKinsey. Developed CLV and ROI models for new consumer products entering local market with branding created alongside partner retail outlets.
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  • Haas School Of Business
    Market Research Associate
    Haas School Of Business Jun 2009 - Aug 2009
    Berkeley
    Performed analyses of behavioral patterns found in target audience and re-formulated communication mix. Introduced and improved marketing content for admissions-related marketing communications.
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  • Liftopia, Inc.
    Ux Analyst
    Liftopia, Inc. May 2009 - Aug 2009
    San Francisco Bay Area
    UX/UI Testing
  • Dolby Laboratories
    It Business Analyst
    Dolby Laboratories May 2008 - Aug 2008
    San Francisco Bay Area
    Roll-out of Genentech’s Project Management framework for PMO staff. Creation of Pricing repository database, streamlined sales processes. UI Testing of Royalty & Patent Management System.
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  • Imbarex S.A.
    Director Of Business Development
    Imbarex S.A. Jan 2004 - May 2007
    Lima Province, Peru
    Designed and managed business and product strategy to penetrate 14 new international markets: Reduced late deliveries by 80% and batch rejection by 50% after improving internal processes. Led additions and improved product portfolio based on market needs, achieving 3x margin contribution. Fostered sales growth of more than 120% in second year and 140% in third year in position.
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Gonzalo Balarezo Skills

Analytics Product Management Business Strategy Business Development Strategy Project Management Leadership Analysis Business Intelligence Entrepreneurship Negotiation Business Process Improvement Social Media Product Marketing Online Marketing Process Improvement Product Development Customer Insight Sql Pricing Marketing Research Market Research R Social Physics Consumer Insights Market Insight Segmentation Account Management B2b Big Data Customer Focus It Governance It Service Management Customer Experience Modeling

Gonzalo Balarezo Education Details

Frequently Asked Questions about Gonzalo Balarezo

What company does Gonzalo Balarezo work for?

Gonzalo Balarezo works for Imbarex S.a.

What is Gonzalo Balarezo's role at the current company?

Gonzalo Balarezo's current role is Digital Marketing.

What is Gonzalo Balarezo's email address?

Gonzalo Balarezo's email address is na****@****ail.com

What schools did Gonzalo Balarezo attend?

Gonzalo Balarezo attended University Of California, Berkeley - Walter A. Haas School Of Business, Universidad De Lima, Colegio Maria Reina.

What are some of Gonzalo Balarezo's interests?

Gonzalo Balarezo has interest in Digital Media, Economic Empowerment, Desert Tourism, Technology, Civil Rights And Social Action, Education, Poverty Alleviation, Fitness, Role Playing And Strategy Games, Travel.

What skills is Gonzalo Balarezo known for?

Gonzalo Balarezo has skills like Analytics, Product Management, Business Strategy, Business Development, Strategy, Project Management, Leadership, Analysis, Business Intelligence, Entrepreneurship, Negotiation, Business Process Improvement.

Who are Gonzalo Balarezo's colleagues?

Gonzalo Balarezo's colleagues are Diego Vargas, Jhon Dionicio Estrada, Renata Abubakirova, Claudya Suárez Cabellos, Andrés Genderson Huaman Aliaga, Rodrigo Barbosa Gamarra, Michael Castle.

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