Gonzalo Ballesteros Email & Phone Number

Hialeah, FL, US

• Launch paid search, social media, display campaigns for portfolio of specialty/trade-show events
• Collaborate with Marketing Teams to develop campaign criteria, and suggest campaign adjustments to optimize spend and outcomes
• Produce weekly/quarterly reports on campaign performance as well as lead weekly digital campaign meetings with Event Marketing Team to present updates, performance, and optimizations
• Landing page design, creation, and testing

Miami/Fort Lauderdale Area

• The tip-of-the-spear of all Paid Digital Marketing channels for e-commerce brand operating in highly competitive space
• Responsible for implementation, optimization, and campaign creation across search, display, and social platforms
• Crafting the customer journey through the marketing funnel, including prospecting new audiences and subsequent remarketing efforts
• Optimizing campaign efficacy through the dissection and key-insights derived from data analysis and post-mortem… Show more The tip-of-the-spear of all Paid Digital Marketing channels for e-commerce brand operating in.
• Optimizing campaign efficacy through the dissection and key-insights derived from data analysis and post-mortem review
• Driving and directing future creative through extensive A/B testing

Miami/Fort Lauderdale Area

• Responsible for the brand’s growth strategy and overall digital presence across multiple platforms while expanding to new US markets and re-branding established markets
• Coordinate paid social media campaigns across multiple brands and markets throughout the United States in order to facilitate brand engagement, lead generation and conversions, driven by interest-based and custom.
• Create, organize and maintain website via Wordpress platform
• Construct email… Show more Responsible for the brand’s growth strategy and overall digital presence across multiple platforms while expanding to new US markets and re-branding established markets
• Construct email campaigns, from marketing objective to graphic layout, leveraging 90k+ audience lists/segments
• Develop Google Adwords campaigns, including ad extensions, keyword research and optimization

Miami/Fort Lauderdale Area

• Involved in every step of the client experience, from acquisition, strategy and implementation, to tracking, analytics, and results reporting.
• Lead of the creative team charged with generating monthly client strategies, content, and ad spend via search and social
• Formulate Search-Engine campaigns and keywords, including ad creation, ad extensions, optimization and conversion tracking
• Manage all functions of client social media accounts, including content curation, engagement,… Show more Involved in every step of the client experience, from acquisition, strategy and implementation, to tracking.
• Manage all functions of client social media accounts, including content curation, engagement, paid and organic audience growth
• Oversees interdepartmental communications for each client project, ensuring accurate and timely delivery Show less

Sunrise, FL

• Perform ongoing competitive analysis and use this information to continually improve deliverables
• Drive requirements for creative content through to the design team
• Create detailed reports to monitor campaign delivery and communicate relevant metrics to the Account Management team
• Troubleshoot any issues that effect implementation, tracking, or reporting
• Work collaboratively with Account Managers to recommend campaign modifications, leveraging understanding of advertiser… Show more
• Work collaboratively with Account Managers to recommend campaign modifications, leveraging understanding of advertiser and product performance

• Direct support of the Claims Supervisor and Claims Department
• Responsible for resolving and tracking of BBB complaints or legal inquiries
• Responsible for supporting the front line Supervisors
• Monitor volume queues and adjust staffing accordingly throughout the shift
• Administer the call volume escalation procedures when required to meet ABA objectives
• Analyze productivity data and make recommendations for improved efficiency