Erik Gonzalez Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

- Advise executive leadership on domestic theatrical and streaming marketing strategy for Highland Film Group's The Avenue.- Lead domestic B2C marketing initiatives and direct marketing collateral production.- Collaborate with executive leadership to determine campaign budgets and strategies.- Work with filmmakers and talent for tailored marketing support, including PR, press events, and premieres.- Analyze data to create effective social and media campaigns, develop unique brand voices, and optimize social content for cost savings.

Los Angeles, California, United States

- Advised executive leadership on international and domestic marketing campaigns for Highland Film Group's global sales and marketing brand, including The Avenue.- Managed marketing strategies for over 20 international titles and 4-6 domestic titles annually.- Led B2C and B2B marketing initiatives, working closely with various vendors and partners.- Directed marketing collateral production for a wide range of materials, from artwork to trailers and creative content.

Universal City, Ca

- Directed digital communication operations, including branding, marketing, social media, and IT.- Collaborated with executive leadership to develop digital marketing strategies for various film campaigns.- Achieved a 50% reduction in digital creative spend and agency fees by transitioning creative production in-house.- Led social media campaigns on multiple platforms, resulting in a 12% monthly audience growth and 15M impressions per campaign.- Streamlined vendor asset creation, managed digital media spend, and introduced social media and digital content for film marketing.

Los Angeles, Ca

- Managed the creative services department, handling finances, human resources, and sales and marketing activities.- Oversaw asset delivery for various creative types, including dynamic display, rich media, online video, mobile, and social content.- Led end-to-end projects, specializing in social content, websites, custom digital content, and creative digital campaigns.- Expanded the client portfolio, generating $300K in additional revenue, and capitalized on emerging trends in the digital and social market.- Responded to RFPs, including content brainstorming, presentations, SOWs, pricing, and budget management.

Greater Los Angeles Area

Universal City, Ca

- Developed and led strategic communications practices, overseeing public relations and goal-oriented strategies.- Managed media relations, messaging, and materials development.- Enhanced digital engagement, growing the following by 60%.

Hollywood, Ca

- Managed over 50 employees in food/beverage event concessions ranging up to 3,400 guests. - Oversaw over $1 million dollars in annual sales both in concessionary and catering revenue.

Hollywood, Ca

- Fulfilled multiple requests from various business units, cafés and events. - Managed the day-to-day on-site beverage facility, which includes inventorying product and sustaining current business relationships.- Supervised and schedule a staff of five employees with front-of-house and back-of-house.

Hollywood, Ca

- Managed and organized varying types of culinary and equipment drops for cafés and events, ranging in attendance as high as 5,000 persons in size. - Mediated and liaised between the front-of-house and back-of-house strategizing to meet deadlines and expectations for each area. - Implemented new systemized reports and improved procedural reports to track and assess.

Universal City, Ca

- Directed over 16 employees at regional offices who were responsible for all regional publicity/promotional activities in over 30 markets throughout the U.S. - Created and oversaw the execution of publicity/promotional directives and key strategies; supervised over all agency activities including multimedia promotions, incentives, POS displays, and grass root campaigns; proofed all print and online promotional advertisements; and oversaw regional agency and vendor budgets. - Advised and implemented press appearance tours, regional stunts and premieres, and film festivals.

Burbank, Ca

- Conceived, developed and launched multimedia promotions, publicity and special events that dominated 2 regional markets. - Built and managed interactive game promotions, which garnered promotional value over $1M.- Coordinated site selection, budgeting, entertainment, on site event management and promotions in the Los Angeles Market. - Expanded job role to advise agency relations in 15 markets. - Adapted new web based program to track market research and current trends increasing revenue.

- Directed agency relations in 9 markets. - Facilitated Orlando promotions and publicity, from concept to execution.- Provided support to Vice President in junkets, press tours, world premieres, or other special event. - Enlisted as SAP “Super User” and trainer for department. Organized budgets, invoices, and addressed vendor issues. Created guidelines, manuals, and database

Bachelor’S Degree, Computer Science

Computer Science degree in Media Arts and Animation

Bachelor’S Degree, Theatre/Theater

Bachelor Of Arts - Ba, Communication And Media Studies