With nearly two decades in the entertainment industry, Erik Gonzalez joined Highland Film Group in 2020, starting as a Marketing Manager and rising to Director of Domestic Marketing and Distribution. In his current role, Erik oversees all marketing efforts and shapes comprehensive theatrical and home entertainment distribution plans, aligning them with The Avenue's strategic vision.Erik is a recognized Marketing Executive known for his dedication to 360-degree marketing strategies. He excels at translating complex subjects into tangible design concepts, driving impactful branding and marketing initiatives. Erik's enthusiasm for marketing parallels his passion for crafting bespoke distribution strategies, spanning day-and-date models to traditional theatrical releases.As Head of Digital Marketing at Universal Content Group, Erik executed digital campaigns for films like "Driven," with Jason Sudeikis and Lee Pace, "The Public" by Emilio Estevez, and "JT LeRoy" starring Kristen Stewart and Laura Dern. Previously, he led content production at Neoganda Creative Agency working with STX Films, Sony Pictures, and others. Erik also consulted for Focus World, contributing to award-winning digital campaigns for "Raw" which rewarded him a Silver Honor, Best Multi-Platform Campaign.Earlier, Erik held marketing roles at Universal Pictures and Walt Disney Studios, contributing to campaigns for various films, including "Children Of Men," "Smokin’ Aces," "Knocked Up," "The Bourne Franchise," "The Fast & Furious Franchise," "Charlie Wilson’s War," "Leatherheads," "The Incredible Hulk," "Wanted," "The Mummy Franchise," "Public Enemies," "Greenzone," "Kick-Ass," "Despicable Me," "Scott Pilgrim vs The World," "Lilo & Stitch," "The Santa Clause Franchise," "The Pirates of the Caribbean Franchise," "Brother Bear," "National Treasure," "The Pacifier," and "The Chronicles of Narnia Franchise."Erik holds a B.A. in Communications and Theatrical Arts from the University of Southern California and a B.S. in Computer Science and Animation from the Art Institute. Beyond his career, he's an avid 2D and 3D artist and animator, passionate about storytelling.