A seasoned leader who combines a deep knowledge of multinational business with hands-on experience in the start-up world.Up to 2014: Working in major multinationals, including Unilever, Johnson & Johnson and Pepsi.Last role was Vice President for Tetra Pak, growing the Tetra Pak business in the Middle East from EUR 0.5 to 1.4 bn whilst managing staff of 1,400. Strong successes in new market penetration, business restructuring, process optimization.Since 2014, working with start-ups in London and Europe as investor, mentor and coach, part of the Techstars global team from 2019-2020.Currently non-executive director for a private multi-national, with specific oversight of Canadian & Australia operations; also NED for Sapio Research, a fast-growing London-based research agency, and Chairman of LightField London, a very successful audio-visual creative agency