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Will Goodman is listed as I drive digital engagement and revenue growth through strategic communications and marketing | Communications, Marketing & Content Strategist | Tabletop Gaming Enthusiast based in Pasadena, California, United States. AeroLeads shows a work email signal at advancelocal.net and a matched LinkedIn profile for Will Goodman.
Will Goodman previously worked as Consultant at Advance Local and Head Of Communications at Vacationrenter. Will Goodman holds Bachelor'S Degree, Journalism from The University Of Texas At Austin.
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Hey there, my name’s Will. I started off in journalism before finding my passion in creating strategic marketing, content, and communications plans for innovative companies. I live to drive digital engagement and revenue growth, and am an expert at honing in on the most efficient ways to get there. My foundation in journalism spans well over a decade, with notable stints at CBS News, CBS Interactive, The Huffington Post and The Weather Company. This background has honed my editorial judgment, refined my relatable and connective communication skills, and equipped me with the ability to identify areas of interest and engage diverse audiences effectively.In my most recent role as a digital marketing consultant at Advance Local, I harnessed my extensive journalism background and cross-platform experience to significantly boost digital subscriptions and engagement across mobile apps. The result was an outstanding increase of over 200% on both subscriptions and revenue.As the former Head of Communications at VacationRenter, a leading platform connecting travelers with rental properties, I oversaw the creation and distribution of compelling original and curated content across various channels. Additionally, I managed media relations, successfully securing coverage and partnerships with major outlets and influencers–all of this done both shortly before and in the midst of a global pandemic that significantly impacted travel.Career Highlights200%+ increase in subscriptions, revenue, engagement & retention at Advance Local through transformative digital strategiesPioneered pandemic-focused travel models at VacationRenter, capturing new segments that led to a record-breaking year exceeding over $1 billion in gross booking valueBuilt the social media property Rockets Are Cool, a weather-adjacent strategy at The Weather Company, that achieved over 1.5M+ Facebook followers & 30M-70M+ monthly video viewsOversaw production of top viral videos exceeding 5M views each at The Weather CompanyCore StrengthsMotivational ManagementStrategic Planning & ExecutionEffective Communication & Stakeholder ManagementResults-Driven LeadershipCreative Problem-Solving & InnovationLet's Collaborate!Seeking opportunities to drive digital transformation through innovative content solutions, savvy marketing strategies and forward-facing public relations. When I'm not strategizing for work, you can find me hiking trails, hitting up movies, working on creative writing projects and avidly reading. Let's connect and explore how we can achieve remarkable results together.
Listed skills include Broadcast, Production, Writing, Editing, and 46 others.
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Oversaw app and subscription development strategies for Advance Local, achieving exceptional results. We saw over 200% increases in subscriptions and revenue, substantial growth in engagement and retention, and improved UX and features across app markets.
San Francisco Bay Area
Oversaw communications for VacationRenter.com through the challenges of the pandemic. Shifting messaging toward health and safety, along with pioneering new travel approaches, the company surpassed $1 billion in gross booking value, becoming the fastest-growing vacation rental search engine.
New York, New York
A continuation of my prior role after the acquisition of The Weather Company by IBM.*2018 IAC, Best In Show Award and Best Science Online Video Award*2017 North American Digital Media Awards, 2nd Place*2017 Edward R. Murrow Award, Best Network Television Website*2017 Official Nominee at The Webby Awards in the category of Social.*2017 Facebook for.
New York, New York, United States
Revamped social media strategies and expanded into weather-adjacent verticals. Successfully managed Rockets Are Cool on Facebook, amassing over 1.5M followers and achieving 30-70 million video views monthly.*2016 Official Honoree at The Webby Awards in the category of Social.
New York, New York, United States
Created and managed a viral editorial team at The Huffington Post, while spearheading strategic partnerships, maintaining contact with major social media platforms, content creators, and changing trends in consumption and technology.In addition, I taught courses on investigating and verifying information, while applying those same skills on breaking news.
New York, New York, United States
Took on the challenge of a new medium in order to advance my professional skills and build upon my prior background and knowledge. In a very short time period, I managed to build a recognizable name and brand within Internet culture and viral video curation ("The Feed"), along with adding new skill sets in an online medium, including multiple forms of.
New York, New York, United States
Found and developed relevant and timely news stories for CBS News' national morning broadcast. The position required heavy writing, along with producing of live interviews and packages on competitive and breaking stories primarily for next day air.*2011 First national exclusive interview with Ted Williams ("Homeless Man with Golden Voice")*2010 GLAAD Media.
New York, New York, United States
Found and developed captivating stories for network exclusivity on the CBS News broadcast “48 Hours.” The position entailed heavy travel, during which I would conduct pre-interviews and research for possible stories (typically of a true-crime format), give assessments on story angles, developments and viability, while also attending pre-trial hearings up.
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Will Goodman is listed as I drive digital engagement and revenue growth through strategic communications and marketing | Communications, Marketing & Content Strategist | Tabletop Gaming Enthusiast.
AeroLeads has found 1 work email signal at @advancelocal.net for Will Goodman.
Will Goodman is based in Pasadena, California, United States.
Will Goodman has worked for Advance Local, Vacationrenter, The Weather Company, An Ibm Business, The Weather Channel, and The Huffington Post.
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Will Goodman holds Bachelor'S Degree, Journalism from The University Of Texas At Austin.
Will Goodman is listed with skills including Broadcast, Production, Writing, Editing, Field Producing, Television Production, Media Production, and Television.
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