Mary Ellen Biery Email & Phone Number

Huntersville, Nc, Us

Raleigh, North Carolina (I Work Remotely Out Of Charlotte)

Abrigo (formerly Sageworks, Banker's Toolbox and MainStreet Technologies/MST) is a leading technology provider of compliance, credit risk, lending and asset/liability management solutions that community financial institutions use to manage risk and drive growth. ● Senior strategist: Collaborate with marketing leadership, product/segment marketers and subject matter experts to develop content marketing strategy that boosts website traffic and drives qualified leads down the sales pipeline. Influence additional corporate marketing efforts, including website design/content and earned media. ● Content manager: Develop and edit marketing content (whitepapers, blog posts, collateral, proprietary research projects). Monitor performance and provide insights to product/segment marketing managers and other writers for leveraging and improving content. Developed corporate content style guide and ensure brand standards are maintained by working with new writers and outside contributors.

Raleigh, Nc (I Work Remotely Out Of Charlotte)

● Lead writer: Significantly boosted non-paid search and referral traffic as well as national and trade brand-building efforts by developing company blog posts, company contributor columns (on Forbes.com, Huffington Post and Seeking Alpha), and articles placed in national media outlets (The Washington Post, Chicago Tribune, CNCB.com, etc.) and trade publications (Accounting Today, American Banker). Blog traffic jumped five-fold, and my content on third-party sites generated more referral traffic than any other source. Worked closely with Chairman, subject matter experts and others to produce thought-leadership content marketing pieces, product web pages and other site content. ● Editorial leadership: Reviewed others’ content for grammar, style, consistency in tone and relevance to customer channels. Guided new writers on content development. Managed blog calendar and developed style guidelines. Provided media training for executives, analysts, PR team members.

GoodWritingFast.com (freelance writing for the Web and print). Services included writing/editing website content, social media postings, select journalism projects, blog postings, newsletters, press releases, client letters, white papers, "ghost" writing. Specialty subject areas included corporate financial information, retailing, business news, investing, e-commerce, home furnishings, apparel, distressed companies, consumer electronics.

● Primary responsibility for newswires’ international coverage of group of companies including The Home Depot, Lowe’s Cos., Best Buy, Williams-Sonoma, Blockbuster and Mattel; frequent contributor to The Wall Street Journal and wsj.com. Produced stock-moving stories under extreme deadline pressure, revealing major corporate developments and financial performance. Analyzed competitive positioning, economic trends, stock movements and relative valuation.● Scoured SEC filings and interviewed top executives, analysts, creditors and investors to generate exclusive insight into corporate strategies, mergers/acquisitions, new business and proxy fights. Used live blogs and social media in my reporting.● As the lone Dow Jones reporter between Atlanta and Washington, D.C., covered regional news, including speeches by Federal Reserve officials, as needed.

Covered consumer products, food and tobacco companies while colleague on leave. Jumped in to provide breaking news coverage of landmark tobacco lawsuits, the effects of rising commodity costs and restructurings.

Opened and operated one of Dow Jones Newswires' original regional bureaus, covering more than 150 Carolinas-based companies, regional economic and development news and regional industries such as textiles, furniture and tobacco.

Covered health care reform efforts, non-profit hospitals and health-care quality issues for evening daily newspaper (circulation about 45,000). Also covered Chesapeake Bay restoration and conservation efforts, fisheries management.

Covered politics, social services, land development and other county and local government issues for morning daily newspaper then owned by Knight-Ridder Newspapers (circulation about 25,000).

Master'S Degree, Journalism

Master'S Degree, Journalism

Bachelor'S Degree, English

Activities and Societies: Co-editor, student literary magazine. DJ and sales rep for student radio station. Strings Society. Pi Kappa.