Patrick Mckenna Email & Phone Number

Dublin, Ireland

To date, I've managed over 1 million USD in ad spend in various currencies with over 79 million ad impressions of in-house Google Ads Data. I've generated over 120,000 conversions & sales. I have over 10 years of experience generating sales, leads, and profitable traffic through Google Ads and various other ad platforms. I value each client and their business like it's my own. By hiring Canvas Marketing Solutions you're getting myself and my dedicated team working to meeting your goals, and generate the business & sales you need online. My record includes the successful build of complete lead generation systems including web design of landing pages and the management of PPC campaigns that have generated significant profit for clients over and above their investment in my services and costs to advertise.With over 10 million Google ad impressions of data, I make the best possible informed decision to ensure effective optimization for the results you're looking for.I'm happy to share my experience and information with you at your request. I have plenty of case studies I'm happy to discuss and I'd love to speak to you about working with you to reach your goals.Get in touch at www.canvasmarketingsolutions.com or direct message me today!

London, England, United Kingdom

Google Account ManagerResponsibilities include:Be responsible for all day-to-day operations of SEM campaigns and activity for various clients including but not limited to Google AdWords, Shopping, Discovery, YouTube and BingOnboarding of all new U.S. clients and the build of new Google Ads accounts & campaigns to offer the best chance as initial success for businesses getting started with Google Ads.Perform daily platform management and monitor search performance to identify key trends and implement optimizations to hit Growth KPIsTest and iterate on campaign structures, bidding algorithms, KW bidding, and other impact driven variables for continuous growth, scale, and expansion to reflect our growing verticals, country expansion and brand/product priorities.Work with Sr. Performance Marketing Manager to ensure Paid Search efforts are top performing.Work with our Sr. Copywriter to construct and iterate on new ad copyWork cross-functionally with various teams (growth, product, data, creative, etc.) to ensure search campaigns are built and optimized for successEducate clients and team members on growth strategy and the latest search trends and clear insights to enhance performance across teams.Manage and own relationships with Search vendors (Google, Bing & Facebook)Write guides and articles on complex topics for Google Ads guides and masterclasses.Create e-learning video content on advanced Google ads topics for masterclasses.

• Create, develop, maintain and optimize Google Ads and Facebook Ads campaigns oriented to the objectives of each individual client.• Optimize Search Display & Shopping Campaigns including the optimization of product feeds.• Analyze the raw data (CTR, Avg. CPC, ROAS, etc.) obtained from the PPC and Google Analytics platforms to make decisions about the campaigns and improve them and reach the customers' targets.• Creation of weekly reports for clients.• Integrate PPC platforms with other tools such as Google Data Studio, Google Search Console, Google Merchant Center, Google Ads Editor, Google Tag Manager, and Google Cloud Platform to make the deepest analysis possible.

County Dublin, Ireland

Recording of instructional videos based on Productivity and Collaboration Tools, particularly Office Online, Google Suite, Tableau, PowerBI, and other applicationsRecording and Post-Production of videos using applications such as Adobe Premiere Pro, VMWare Workstation, and Skillsoft screen recorder.Creation of assessment questions and practice exercises to support instructionCreation of additional assets and resources, such as accessibility assets or course learning aids, to support contentImplementation of video editsPublication of courses

London, United Kingdom

My role included building relationships with leads, prospects, and existing clients, and outsourcing any work to be completed in relation to marketing or branding. I report directly to the Managing Director of the company. In 2017 My Contributions to the company achieved the highest earnings on record.

Dublin Ireland

•Completed full PPC audits of high valued client accounts to identify and offer optimization opportunities on behalf of Google•Continuous analytical assessment, optimization, and scheduled reports to both Google's clients representing them, and to Google directly..•Developed & offered solutions through Google's PPC and business management software.•Understood various SME's products, story & target demographic to help understand their pain points & to help create effective digital E-commerce, sales, and lead generation systems.•Resolved issues quickly to maintain productivity goals.•Pursued learning opportunities to advance knowledge as senior team member.•Contributed to team success by completing jobs quickly and accurately.•Sought out ways to go above and beyond job requirements.•Supported Chief Operating Officer with daily operational functions.•Developed new process for employee evaluation which resulted in marked performance improvements.

The Twisted Pepper Middle Abbey Street

Managed All Promotions PR and Advertisement for Renegade Noise in Association with Bodytonic Music

Dublin Ireland

Handled an extremely high volume of potential lead's in a fast paced competitive sales environment, while ensuring accurate calculations and quotes according to aspects of a customer's demographic, profession, and vehicle. Advising and setting up legal insurance agreements and contracts for new and existing customers and renewals.

Dublin Ireland

Managed workflow for a team of 12 employee's alongside a team manager.Worked together with Upper Management and technical support representatives to ensure a quality of support for customers during the launch of the new product Xbox One.Found new technical solutions for problems never seen before for the new product on the front line contact level of the products release and communicated the resolutions on a global support level.

Dublin Ireland

Bar tending in the Box lounges for VIP guestsEnsured sufficient supplies to cater to any request.