As a Senior Account Manager at TrueBlue Advisory, I help clients create great places to work by developing and executing employer branding strategies. I leverage my digital marketing skills to craft creative campaigns that reach and engage the target audience across various channels and platforms.I have over five years of experience in marketing communications and brand marketing working with clients from different industries and sectors. I have contributed to multiple successful projects, such as launching a new product line for an FMCG Brand, and increasing the brand awareness and retention rate for a lot of startups and established IT Sector firms. I hold an MBA in Communication Management from Symbiosis School of Media and Communication, Bengaluru, where I specialized in advertising and learned how to use data, insights, and storytelling to create impactful messages and solutions. I am passionate about creating narratives that push the brand and talent agenda of organisations a few miles ahead.