Sr. Digital Marketing Executive
Current• Led digital marketing strategies across SEO, PPC, social media, and email marketing to increase brand visibility and client engagement.• Developed and managed end-to-end email marketing campaigns, improving lead nurturing, client retention, and engagement through targeted messaging and segmentation.• Executed data-driven SEO and content optimization practices to drive organic traffic and improve search engine rankings.• Oversaw PPC campaigns, ensuring efficient ad spend, targeting, and performance tracking to maximize ROI.• Enhanced Emend Studios’ social media presence, crafting content strategies that align with brand goals and resonate with audiences.• Regularly analyzed campaign metrics to refine strategies, optimize conversion rates, and report measurable growth results.• Collaborated cross-functionally with creative teams to align digital strategies with Emend Studios’ overall marketing goals.
