With newer data sources constantly emerging, organizations needs to find a way to weed through a lot more to identify meaningful insights. We help organizations create and stick to a strong analytic strategy that creates a holistic view of the customer to create actionable insights. Our focus is to provide customized solutions based on deep analysis of all available data combined with the strong understanding of the business drivers. While insights drive decisions, it is equally important to acknowledge that the success of the decision depends on the execution. Spekle provides organizations the ability to create analytics using advanced analytical techniques and also leverage technology to develop customized solutions to execute those decisions.

- Championed and created a new analytics function to support the cross-functional leadership team of Sales, Marketing, Communications and Digital teams- Helped set up strategy for the customer segment teams- Developed predictive models to identify targets for sales campaigns- Designed and delivered executive dashboards in Tableau- Developed segmentation models using internal and third party data and created prioritized segments for the sales force

- Manage a team of analysts and senior analysts- Developed segmentation models for intermediaries and end customers- Designed and developed standardized templates for channel and campaign analysis- Developed journey map across both digital and non-digital channels- Leverage Adobe analytics and Google analytics for paid search and spend optimization

- Develop Marketing Analytic capabilities in the organization- Develop relationships with all product managers- Evangelize the measurement framework to the senior executives

- Business development across multiple clients in the LA area- Set up new clients and implemented extension teams to scale analytics for multiple clients- Managed a team of 25 onsite and offshore associates - Co-ordinate with the offshore delivery team in India to execute the projects- Develop relationships with the senior executives

•Work with project leadership to define project scope and develop approach•Lead project task execution by ensuring progress, organizing project data and coordinating team meetings•Executed projects across sales and marketing analytics (targeting, Marketing Mix optimization, Segmentation, Incentive Compensation,etc)•Design and execute qualitative or quantitative analyses to help clients improve their commercial effectiveness•Synthesize findings, develop recommendations and communicate results to clients and internal teams•Provide thought leadership and innovation within projects and practice areas •Participate in business and strategy development•Contribute to internal firm activities•Coach and mentor junior team members