Gordon Bell Email and Phone Number
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A pioneer in the use of experimental design for marketing testing, I have shared innovations in direct, digital, retail, and multichannel testing and “front line” analytics with academic experts (Yale, Wharton, UT) and market leaders in retail, consumer goods, financial services, direct marketing, telecommunications, media and publishing. (And it’s pretty cool having case studies published in both statistics and marketing textbooks in the same year.)At the intersection of marketing strategy and advanced analytics, I work to leverage companies’ creativity and harness the potential energy of data to pinpoint new opportunities, accelerate learning, clarify insights, improve customer experience, and squeeze out greater marketing ROI. Customer-centric experimentation offers the power to break down company silos, remove the blinders of common practice, and realign our strategies and tactics to increase profit with a more satisfying customer experience. Through testing, we can have both greater creative freedom with the scientific discipline to quickly prove what works. With a customer journey focus and multivariate mindset, we can be free to test within and across marketing channels (online and offline), target audiences, promotional and product content, and transaction flows to identify high-impact changes that work together to optimize the full journey.
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Avp, Global Marketing DataChubb Mar 2023 - PresentNew York City Metropolitan AreaExciting opportunity with the world’s largest P&C insurance company to identify high-value audiences, establish data standards, analyze marketing programs and digital journeys, manage all global reporting and insights, and implement an experimentation roadmap to strengthen our customer-centric marketing and enhance business operations.
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Marketing Experimentation LeadershipVerizon Jan 2022 - Mar 2023Basking Ridge, New Jersey, United StatesInstrumental in the launch and evolution of the cross-functional experimentation program to accelerate awareness and sales for Fixed Wireless Access (5G), improving the performance, measurement, and optimization of direct and digital marketing channels, on-site / e-commerce performance, and audience segmentation & personalization. Focusing on high-value opportunities, strong creative execution, in-depth analysis, innovative testing strategies, and rapid scaling, we increase agility and impact to improve the user experience, refine the product roadmap, strengthen marketing strategy, drive measurable sales, and accelerate learning. -
Digital Testing And Optimization, Analytics & InsightsComcast 2018 - Jan 2022Greater Philadelphia AreaJoined Comcast's Digital Center of Excellence to guide strategic testing. Working with a great team to accelerate data-driven decision-making, increase customer satisfaction and engagement, and build a growing knowledge base of best practices and new ideas to improve the customer experience. -
Strategic Analytics, Enterprise Business IntelligenceComcast 2017 - 2018Greater Philadelphia AreaManaged digital and multichannel analytics and testing to provide deeper insights and greater statistical rigor for strategic initiatives and marketing programs, combining small data testing with big data insights to drive digital engagement and marketing effectiveness.
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Adjunct ProfessorCabrini University Aug 2019 - May 2020Taught Integrated Marketing Communication courses -
Managing PartnerArtestry 2012 - 2017LucidView joined the Artestry collective, a dynamic group of specialists with a unified focus on in-market insights and improvement. Working in retail, CRM, direct marketing, CPG, and multichannel programs, Artestry blends best practices in advanced analytics, creative impact, program execution, and scientific testing to accelerate learning on the front lines of the marketplace.
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Founder And PresidentLucidview 2001 - 2017LucidView was established to bring cutting-edge experimentation and analytical techniques from academia to the “front lines” of marketing, retail, and advertising programs. After testing thousands of variables in hundreds of tests for dozens of market leaders, LucidView has refined the statistics and streamlined a strategy to help marketers test more effectively, pinpoint new opportunities for growth, and rapidly increase marketing ROI. Recent case studies have been published in "Testing 1-2-3" (Ledolter and Swersey) and the 8th edition of "Successful Direct Marketing Methods" (Stone and Jacobs).Worked to launch new products and strengthen marketing programs for industry leaders like Hearst Magazines, Staples, CVS, Visa, Itau, Fidelity, Proflowers, FanDuel, plus numerous CPG firms and non-profits.
Gordon Bell Skills
Gordon Bell Education Details
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Mba, Marketing -
Ba In Chemistry And Music
Frequently Asked Questions about Gordon Bell
What company does Gordon Bell work for?
Gordon Bell works for Chubb
What is Gordon Bell's role at the current company?
Gordon Bell's current role is Leader in marketing experimentation, analytics, and data-driven strategy – using innovative techniques, customer centricity, and collaborative creativity – to help teams sprint ahead in the right direction..
What is Gordon Bell's email address?
Gordon Bell's email address is go****@****ast.com
What is Gordon Bell's direct phone number?
Gordon Bell's direct phone number is +186568*****
What schools did Gordon Bell attend?
Gordon Bell attended University Of Maryland - Robert H. Smith School Of Business, Bucknell University.
What skills is Gordon Bell known for?
Gordon Bell has skills like Direct Marketing, Strategy, Marketing, Marketing Strategy, Analytics, Advertising, Multi Channel Marketing, Design Of Experiments, Multivariate Testing, Consumer Insight, Loyalty Marketing, Management.
Who are Gordon Bell's colleagues?
Gordon Bell's colleagues are Tamara Bowser, Ma. Del Carmen Sánchez García, Shaun Franey, Paulo Lugue, Victorine Pang, Darling Mejia, Gail Wallace.
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Gordon Bell
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Gordon Bell
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Gordon Bell
San Francisco, Ca2microsoft.com, computerhistory.org1 425 785XXXXX
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