Gordon Alexander Email & Phone Number

Toronto, Ontario, Canada

Actual Media is a national publishing and creative agency firm that serves the infrastructure, water and environment industries in Canada. Roles includes Art Direction for two trade magazines, Water Canada and ReNew Canada and design support for Actual Media events and conferences.

I am comfortable converting ideas into designs that connect with audiences, both in print and digital media. I have been commissioned by some of Canada's largest agencies and publishers to produce original designs for product launches or total brand over-hauls.My experience in the production of editorial and marketing content includes:* Producing.

• Designed The Address, a consumer magazine highlighting luxury properties and lifestyle.
• Designed Information graphics for the Toronto Star newspaper.

Developed pitch creative for creator and distributor of award-winning children’s content. Included identity graphics for Numb Chucks and style guide for Almost Naked Animals.

Toronto

• Art Director for Tru Earth Enterprises providing graphic design for the company’s e-commerce site.
• Developed brand identity and packaging art for all lines of business.
• Supported social media and fundraising initiatives.
• Art Director for Canadian Traveller, CT – Travel Agent Edition and Bon Vivant magazines.
• Lead creative designer for special editions including A Canadian’s Guide to Florida and America: Yours to Discover.

• Designed TORONTO – a city guide produced for Tourism Toronto.
• Directly involved with client in all critical stages of planning and execution for the redesign of three editorial products.

• Assigned to design Fresh Juice magazine and establish graphic standards and editorial templates.
• Contributions included video, illustrations, original photo collage and info graphic design.

Toronto

Redesigned Toronto’s arts and entertainment weekly newspaper, eye. Readership increased 20% in the two years following the redesign. Hired as Creative Director and Manager for the paper’s art and production department. Senior-level duties included issue pagination and management of classified ad production. Launched Vacancy, a weekly guide to apartment.