Gordon Brough Email & Phone Number

Toronto, Canada Area

Providing training and guidance to lawyers, judges, paralegals and students on how to conduct effective legal research and manage information using Lexis+, Lexis Advance Quicklaw, Practical Guidance and CaseMap.

Toronto, Canada Area

Coordinated cross-functional team project to improve retention rates and total revenue targets for subscription services. Team comprised of sales, marketing, finance, customer training, IT, and back office staff.• Collaborated with marketing, establishing a customer communication program that aligned with sales activities. Produced a synchronized list of marketing and sales activities throughout the year, making certain that customers felt sufficiently supported.• Provided detailed requirements and worked closely with IT to customize Saleforce.com, leading to more efficient tracking and reporting of retention activities. Customizations were then rigorously tested and rolled out with a series of targeted training sessions for customer-facing teams and back office staff affected by the changes.• Sought expertise from outside local business unit to develop better analytics for identifying customers who were at risk of cancelling; this allowed targeting of such customers and directing resources, ensuring retention of business.

Toronto, Canada Area

Multifaceted sales role primarily focused on leveraging a deep understanding of the product and market to provide comprehensive support to sales teams.• Contributed to achieving revenue targets by working extensively with entire sales leadership team and attending sales calls as the product expert; coached and offered tactics that improved product knowledge, sales skills, and success with meeting sales plans.• Participated in many successful product launches through QA testing, writing documentation geared to sales professionals, training sales teams, and collaborating with marketing to ensure collateral needs were met.• Expedited onboarding process for new staff via customized product training, enabling new hires to begin selling as soon as possible.• Designed and implemented a SharePoint repository, providing sales and marketing with a 1-stop resource for much quicker and easier access to sales collateral, pricing sheets, training materials, and policies/procedures.• Supported key company initiative to enhance company’s social media presence by acting as an evangelist for social selling. Outlined a strategy for VP of Sales and worked one-to-one with sales team to expand individual social media presence; this increased sales to contacts made through LinkedIn.

Toronto, Canada Area

Oversaw portfolio of electronic research services for finance and legal professionals. Led team of product writers. Recognized for role in successful launch of Taxnet Pro. Partnered with sales and marketing, educating sales reps, facilitating information sessions, and providing product demos to key customers.

Toronto, Canada Area

Maintained accuracy and completeness of large tax and legal information database. Wrote legislative history and topical news items. Supported development of new services.

Master Of Arts (M.A.), English Language And Literature, General

Bachelor Of Arts (B.A.)