Gordon F. Email & Phone Number

Fort Lauderdale, FL, US

Fort Lauderdale, Florida, United States

• Strategically orchestrated all facets of influencer marketing strategy, PR initiatives, and creator communications for seven prominent businesses. Managed paid budgets of $1K-15K per month.
• Developed intricate client briefs, outlining campaign goals, target demographics, and messaging intricacies to ensure precise alignment with brand ethos.
• Conducted discovery processes, leveraging advanced analytical tools and industry insights to engage with high-impact influencers closely aligned with brand and campaign imperatives.
• Maintained seamless, real-time communication channels with influencers, providing strategic guidance and feedback while adeptly addressing queries and concerns.
• Elevated influencer-generated content to exemplify brand excellence and resonate with target audiences, ensuring meticulous adherence to brand aesthetics and campaign narratives.
• Managed an extensive repository of pre-defined communication templates, optimizing efficiency in influencer correspondence and fostering consistent brand representation.

Pompano Beach, Florida, United States

• Led all aspects of influencer collaborations, including campaign management, communications, negotiations, payments, scheduling, and posting, while managing a monthly budget of $35K.
• Achieved significant cost savings by reducing Amazon ad spend by over $500K, leading to a 9% increase in yearly revenue, a 13% decrease in ACOS, and an 11% increase in ROAS.
• Directed Amazon ad agency, focusing on specific ad targeting, keyword optimization, Amazon attribution, weekly deals, and new ad types, effectively utilizing a budget of over $1 million.
• Led the development of innovative products and bundles in collaboration with the production team, while managing and overseeing all creative assets for new and trending products.
• Created an on-brand communication library for the influencer marketing team, standardizing email communications with macro and micro influencers while providing training resources.

Fort Lauderdale, Florida, United States

• Designed brand briefs and strategic workflows for social media platforms, detailing best practices, content creation, target audience identification, talent acquisition, trends, and competitor analysis.
• Created an influencer outreach program that maximized clients’ marketing budgets, including partnership agreements that outlined lifetime usage rights and exclusivity terms.
• Educated business owners and guided marketing teams in implementing creative solutions to enhance brand voice, image, and awareness cohesively across social media platforms, company websites, and third-party apps and.

Fort Lauderdale, Florida, United States

• Managed high-value VIP influencer collaborations, each valued between $10k to $100k per deliverable. Directed all aspects of content creation, edits, and facilitated timely payments.
• Conducted daily scouting and assessment of influencers, evaluating engagement metrics and initiating communication with influencers ranging from 10,000 to several million followers.

Bachelor'S Degree, Liberal Arts And Sciences/Liberal Studies

Associate'S Degree, Liberal Arts And Sciences/Liberal Studies