Strategically orchestrated all facets of influencer marketing strategy, PR initiatives, and creator communications for seven prominent businesses. Managed paid budgets of $1K-15K per month. • Developed intricate client briefs, outlining campaign goals, target demographics, and messaging intricacies to ensure precise alignment with brand ethos.• Conducted discovery processes, leveraging advanced analytical tools and industry insights to engage with high-impact influencers closely aligned with brand and campaign imperatives.• Maintained seamless, real-time communication channels with influencers, providing strategic guidance and feedback while adeptly addressing queries and concerns.• Elevated influencer-generated content to exemplify brand excellence and resonate with target audiences, ensuring meticulous adherence to brand aesthetics and campaign narratives.• Managed an extensive repository of pre-defined communication templates, optimizing efficiency in influencer correspondence and fostering consistent brand representation.• Negotiated intricate agreement details, delineating usage rights, deliverables, and contractual obligations to safeguard client interests and campaign integrity.• Coordinated product seeding initiatives and facilitated collaborative endeavors with influencers, amplifying brand visibility and fostering authentic brand advocacy.• Chaired monthly client strategy sessions, delivering incisive performance evaluations and strategic recommendations to propel campaign efficacy and achieve client objectives.• Delivered weekly, data-rich analytics reports to empower clients with granular insights into campaign progress and ROI, facilitating informed decision-making and strategic recalibration.• Leveraged advanced influencer relationship management platforms such as GRIN, optimizing workflow efficiency and resource allocation while fostering enduring influencer partnerships.

Led all aspects of influencer collaborations, including campaign management, communications, negotiations, payments, scheduling, and posting, while managing a monthly budget of $35K.• Achieved significant cost savings by reducing Amazon ad spend by over $500K, leading to a 9% increase in yearly revenue, a 13% decrease in ACOS, and an 11% increase in ROAS.• Directed Amazon ad agency, focusing on specific ad targeting, keyword optimization, Amazon attribution, weekly deals, and new ad types, effectively utilizing a budget of over $1 million.• Led the development of innovative products and bundles in collaboration with the production team, while managing and overseeing all creative assets for new and trending products.• Created an on-brand communication library for the influencer marketing team, standardizing email communications with macro and micro influencers while providing training resources.

Designed brand briefs and strategic workflows for social media platforms, detailing best practices, content creation, target audience identification, talent acquisition, trends, and competitor analysis.• Created an influencer outreach program that maximized clients’ marketing budgets, including partnership agreements that outlined lifetime usage rights and exclusivity terms.• Educated business owners and guided marketing teams in implementing creative solutions to enhance brand voice, image, and awareness cohesively across social media platforms, company websites, and third-party apps and services.

Managed high-value VIP influencer collaborations, each valued between $10k to $100k per deliverable. Directed all aspects of content creation, edits, and facilitated timely payments.• Conducted daily scouting and assessment of influencers, evaluating engagement metrics and initiating communication with influencers ranging from 10,000 to several million followers.