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Strategic Product and Technical Project Manager with over 15 years of experience building innovative digital products. Skilled in product management, web development, E-commerce, digital marketing, mobile app creation, user experience and more. Passionate about user-centric experiences and driving product success.More about Gordon Campbell---From self-taught coder to successfully launching and landing innovative projects, with a Bachelor's Degree in Advertising/Marketing, a background in Web/App development, and earning certifications from Google, Gordon has honed his skills in business digitilization. As the acting CTO of MariDeal, a leading booking and e-commerce platform in accommodation and leisure industries, he led the digital transformation and product development. Gordon has successfully managed international teams and delivered projects that have significantly improved user experience, retention, and revenue.Signature Themes by CliftonStrengths®--- 1. Strategic: People who are especially talented in the Strategic theme create alternative ways to proceed. Faced with any given scenario, they can quickly spot the relevant patterns and issues. 2. Analytical: People who are especially talented in the Analytical theme search for reasons and causes. They have the ability to think about all the factors that might affect a situation. 3. Relator: People who are especially talented in the Relator theme enjoy close relationships with others. They find deep satisfaction in working hard with friends to achieve a goal. 4. Self-Assurance: People who are especially talented in the Self-Assurance theme feel confident in their ability to manage their own lives. They possess an inner compass that gives them confidence that their decisions are right. 5. Focus: People who are especially talented in the Focus theme can take a direction, follow through, and make the corrections necessary to stay on track. They prioritise, then act.Areas of specialisation---Product Management, Online Business, Digital Transformation, Change Management, Innovation, Branding, Product Development, Web & E-commerce Specialist, Experience Design & Consulting, Digital Operations Management & Design, Project Management, Information Architecture, UI / UX, Intranets & Portals, Storefronts & Back-office, Technology Innovation, Business Analysis, Process Re-engineering, Business Intelligence, Online Media & Digital Marketing, SEO, Start-ups, Web Pre & Post launch, Strategy & Execution, Service Design, Mobility Solutions, Integration & Automation, Business Development.
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Head Of ProductThe EntertainerDubai, Ae -
Head Of ProductTastebuzz Jul 2023 - Present* Conceptualized and led the development of a B2C Mobile App for the F&B industry, featuring native functionalities for Android, iOS, and Huawei, catering for 10k restaurants.* Oversaw the full product lifecycle from ideation to launch of Storefronts, Back-Office, B2B Partner Service, and API solutions to complement the flagship product.* Developed and executed the product strategy and roadmap, managing complex and sequential release processes tailored to market requirements.* Collaborated with marketing, UX/UI, content, and customer support to align product features with market demands and user needs. -
Chief Product OfficerMarideal Jan 2021 - Apr 2023* Managed the product strategy and development roadmap for this market leader in B2C E-commerce, overseeing Storefronts, Back-Office, Booking Engine, Payments, and B2B Partner solutions.* Directed 4 multinational cross-functional Agile teams (20+ members) to drive success and optimize the product mix, including web & mobile developers, UX/UI designers, and QA specialists.* Translated business requirements from marketing, finance, customer service and operations departments, ensuring alignment and operational efficiency, into product building and enhancement.* Advanced the product roadmap into detailed user stories and prioritized backlogs with Scrum and Kanban methodologies, ensuring timely delivery of high-quality product features.* Led integration efforts with major payment systems, CRM, customer service, loyalty programs and other 3rd party solutions to enhance user engagement. -
Head Of Product DevelopmentMarideal May 2020 - Jan 2021 -
Product ManagerPepsi 2016 - 2019* Crafted the digital strategic plan for key brands of the PepsiCo group (Pepsi, 7UP, Lipton) as well as Lavazza Coffee and Vital Spring Water.* Developed the Pepsi Club loyalty program from 0-1, growing to 40k+ members in year 1 through targeted user acquisition, gamification and engagement strategies.* Delivered a robust E-commerce platform and coordinated the development of multiple websites, apps and digital campaigns across teams (10 members).* Conducted consumer market research, surveys, interviews and data analysis to inform product iterations and improve customer satisfaction. -
Product ManagerPickerin 2012 - 2015Http://Pickerin.Com* Conceptualized and launched a social shopping network, achieving over 100k products "picked" by users from 7k+ global online retailers.* Led Agile development cycles, incorporating user research and data analytics to iterate and optimize product features.* Designed and implemented an AI-powered item classification tool to enhance the user experience. -
Digital Marketing ManagerZara 2011 - 2012* Oversaw Zara's global digital marketing strategies, managing SEM, SMM, Email Marketing and Social Media Marketing initiatives.* Monitored the brand's online reputation, launched localized digital channels and supervised the rollout of e-commerce operations in key international markets.* Managed the product development of a new innovative UGC digital platform for Zara, increasing user engagement and brand reputation in the digital arena. -
Digital Marketing ExecutiveMoritz Barcelona 2010 - 2011* Contributed to the digital transformation and brand repositioning efforts, through market research, stakeholder management and strategic workshops, together with a project team of 6.* Launched the company’s first digital channels and educated the sales, finance and operations teams.* Coordinated the execution of multiple digital campaigns to increase brand awareness and customer engagement, which led to a x3 gain in market share. -
Digital Account ExecutiveShackleton 2009 - 2010Barcelona, Catalonia, Spain* Delivered digital strategy, development coordination, campaign monitoring and account management services at Spain’s leading digital advertising agency.* Worked closely with top-tier clients including F.C. Barcelona, Dewar’s White Label, Coca-Cola, Tampax and Henkel.* Collaborated with creative, web development, and production teams to ensure successful execution and performance analysis. -
FounderMolamos (Social Network) 2007 - 2010Spain* Established the first fully operational Social Network in Spain, inspired by early Facebook, catering to a Spanish-speaking audience.* Developed a comprehensive platform featuring user profiles, videos, games, music, images, news, groups, and events, fostering community engagement.* Managed the full product lifecycle, from ideation and design to launch and growth, achieving significant user adoption, which 80k members in the first 3 months.
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Front End DeveloperDestinia 2005 - 2006* Optimised the front-end for the main booking website, improving loading times and customer experience, for Spain’s leading OTA (Accommodation, Flights, Packages and more).* Created the front-end affiliate portals from scratch for different verticals (Apartments, Short Term Stays, Holiday destinations, etc)* Worked with over 15 technical colleagues including design and backend engineers to ensure seamless integration and functionality across all platforms. -
FounderVideo Games Website (Confidential) 2000 - 2005* Created and managed one of the largest online communities for video games in the Spanish language* 100k+ of daily visitors to the website and 1M+ messages within the community forums* Managed a team of 20+ contributors posting content, news and moderating the community
Gordon Campbell Skills
Gordon Campbell Education Details
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Digital Product Management -
Marketing, Advertising & Public Relations -
Montessori SchoolSocial-Economics
Frequently Asked Questions about Gordon Campbell
What company does Gordon Campbell work for?
Gordon Campbell works for The Entertainer
What is Gordon Campbell's role at the current company?
Gordon Campbell's current role is Head of Product.
What is Gordon Campbell's email address?
Gordon Campbell's email address is go****@****ail.com
What is Gordon Campbell's direct phone number?
Gordon Campbell's direct phone number is +121235*****
What schools did Gordon Campbell attend?
Gordon Campbell attended University Of Virginia Darden School Of Business, Blanquerna - Universitat Ramon Llull, Montessori School.
What skills is Gordon Campbell known for?
Gordon Campbell has skills like Digital Marketing, Web Analytics, Social Networking, E Commerce, Digital Strategy, Seo, Email Marketing, Advertising, Online Marketing, Marketing Communications, Product Management, Marketing Strategy.
Who are Gordon Campbell's colleagues?
Gordon Campbell's colleagues are Nayan Chauhan, Asad Ali, Will Prince, Sophie Marriott, Nadine Khair, Steve Spivey, Shahzaib Zafar.
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