Gordon Campbell Email & Phone Number

Dubai, AE

* Conceptualized and led the development of a B2C Mobile App for the F&B industry, featuring native functionalities for Android, iOS, and Huawei, catering for 10k restaurants.* Oversaw the full product lifecycle from ideation to launch of Storefronts, Back-Office, B2B Partner Service, and API solutions to complement the flagship product.* Developed and.

* Managed the product strategy and development roadmap for this market leader in B2C E-commerce, overseeing Storefronts, Back-Office, Booking Engine, Payments, and B2B Partner solutions.* Directed 4 multinational cross-functional Agile teams (20+ members) to drive success and optimize the product mix, including web & mobile developers, UX/UI designers, and.

* Crafted the digital strategic plan for key brands of the PepsiCo group (Pepsi, 7UP, Lipton) as well as Lavazza Coffee and Vital Spring Water.* Developed the Pepsi Club loyalty program from 0-1, growing to 40k+ members in year 1 through targeted user acquisition, gamification and engagement strategies.* Delivered a robust E-commerce platform and.

http://pickerin.com

* Conceptualized and launched a social shopping network, achieving over 100k products "picked" by users from 7k+ global online retailers.* Led Agile development cycles, incorporating user research and data analytics to iterate and optimize product features.* Designed and implemented an AI-powered item classification tool to enhance the user experience.

* Oversaw Zara's global digital marketing strategies, managing SEM, SMM, Email Marketing and Social Media Marketing initiatives.* Monitored the brand's online reputation, launched localized digital channels and supervised the rollout of e-commerce operations in key international markets.* Managed the product development of a new innovative UGC digital.

* Contributed to the digital transformation and brand repositioning efforts, through market research, stakeholder management and strategic workshops, together with a project team of 6.* Launched the company’s first digital channels and educated the sales, finance and operations teams.* Coordinated the execution of multiple digital campaigns to increase.

Barcelona, Catalonia, Spain

* Delivered digital strategy, development coordination, campaign monitoring and account management services at Spain’s leading digital advertising agency.* Worked closely with top-tier clients including F.C. Barcelona, Dewar’s White Label, Coca-Cola, Tampax and Henkel.* Collaborated with creative, web development, and production teams to ensure successful.

Spain

* Established the first fully operational Social Network in Spain, inspired by early Facebook, catering to a Spanish-speaking audience.* Developed a comprehensive platform featuring user profiles, videos, games, music, images, news, groups, and events, fostering community engagement.* Managed the full product lifecycle, from ideation and design to launch.

* Optimised the front-end for the main booking website, improving loading times and customer experience, for Spain’s leading OTA (Accommodation, Flights, Packages and more).* Created the front-end affiliate portals from scratch for different verticals (Apartments, Short Term Stays, Holiday destinations, etc)* Worked with over 15 technical colleagues.

* Created and managed one of the largest online communities for video games in the Spanish language* 100k+ of daily visitors to the website and 1M+ messages within the community forums* Managed a team of 20+ contributors posting content, news and moderating the community

Professional Career Specialization, Digital Product Management

Bachelor'S Degree, Marketing, Advertising & Public Relations

International Baccalaureate, Social-Economics