About me I work with my clients to help them become better leaders in the field and highly influential and experts in their niche ✅ Increasing market share✅ Increasing revenue✅ Showing greater authority✅ Showing greater visibility✅ Creating more impact✅ Showing more influence✅ Seeing more referralsFor BusinessesI help them develop or refine their membership or influencer proposition and I do this by auditing their current business and getting a clear understanding of the challenges ahead, then go through a mapped process to achieve the desired results✅ Create employee advocacy programs ✅ Run influencer marketing campaigns (access to 100m influencers)✅ Creating influencer or membership strategies✅ Refer key influential people to help amplify the plan✅ Evaluate success by testing and measuring effectiveness I can also work to help businesses write blogs on their websites, collaborate on white papers and help them build their brand exposure through my podcasts. Influence global podcast - https://podcasts.apple.com/gb/podcast/influence-global-podcast-shining-a-spotlight-on/id1463375054Membership World podcast - https://membershipworld.co.uk/category/podcast/For IndividualsWhen I work with individuals, I go through the same process of understanding their business challenges and how I can help them to achieve a more successful membership programme or consider how best to become an influencer or the go-to person in their niche Influencer marketing is the fastest growing advertising discipline today. My VIP Executive Influence program is designed to deliver results and create a very personalised strategy Schedule time with me https://calendly.com/gordon-glenister/30min🎓 About MeI have run trade associations, launched online education platforms, exhibitions and magazines as well as grown the membership of many organisations. I specialise in mystery shopper audits too I won the BPMA personality of the year in 2009 and now work with leading brands, agencies and SMEs. I launched the first association for influencer agencies and platforms via the Branded Content Marketing Association in 2019. I am the author of award winning book Influencer Marketing Strategy. I love working with ambitious people that want to make a difference to their organisations 📖 Read my testimonials to see what others say about working with me.🌐 www.gordonglenister.com📧 gordon@gordonglenister.com
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Co-FounderInfluencer StrategistsLondon, Gb -
Influencer Marketing And Membership Strategy ConsultantGordon Glenister Ltd Sep 2018 - PresentLondon Area, United KingdomI specialize in merchandise, influencer marketing and membership sectors by providing a number of solutions Running influencer and employee advocacy programs Strategy workshops - revisiting and creating new strategy maps for membership organisations and around influencer marketing too for all sorts of businessesMembership recruitment and retention workshops - packed full of over 40 practical tips and ideasMystery shopper programmes - testing your model association against set criteria Representation - promoting your products and services to a defined audienceCo-Founder of the Top 100 most influential people index -
Brand Ambassador1 Club Nov 2022 - PresentLondonThe 1 club is a digital membership for entrepreneurs, media personalities and individuals who want to create real impact in what they do -
Chief Executive OfficerMembership World Jul 2020 - PresentLondon, England Metropolitan AreaMembership World is a community for membership professionals largely within the Association and Professional body sector. Its spear headed by the Membership world podcast where I interview CEOs and thought leaders. Membership World has also sponsored the Covid19 impact report for the Membership community. Membership World also offers a place where organisations can get support, advice and help to help promote their companies. A number of CEO round tables regularly take place -
Global Head Of Influencer Marketing And Presenter Of Influence Podcast - Part TimeBcma (Branded Content Marketing Association) Nov 2018 - PresentLondon, United KingdomThe BCMA is a worldwide organisation representing the branded content and influencer industry with members ranging from Broadcasters, media agencies, major brands and now social influencers/creatives and platform providers. There are over 44 million influencers and over 1200 platforms worldwide with an influencer marketing industry expected to be worth $16bn in the next few years. Still a small slice of total marketing spend, but its rapidly growing and one in which we will be supporting to bring greater brand value and a professionalism to the space. We are looking at creating an influencer marketing qualification too. -
Advisory Board Member - MediaVerchool Holdings Nov 2022 - PresentDubai, United Arab EmiratesAs a metaverse company, I sit on the Advisory board giving guidance around media opportunities. -
Brand AmbassadorHome Grown Club Mar 2020 - PresentLondon -
Board MemberArcola Theatre Oct 2019 - PresentLondon, United Kingdom -
University LecturerUniversity Of The Arts London Oct 2021 - Dec 2023LondonI am a lecturer on influencer marketing courses helping students from all around the world understand influencer marketing in all its guises -
Marketing DirectorHeadford Group Ltd Jan 2023 - May 2023Bristol, England, United KingdomDeveloping the marketing strategy for the Headford Group and working closely with CEO to look at a global freight forwarding business -
Contributing WriterEvening Standard Nov 2021 - May 2023London, England, United KingdomI write weekly contributions for the Evening Standard about the world of influencer marketing from themed topics affecting the industry -
Director Of CommunicationsMeetings & Events Support Association Jun 2021 - May 2023LondonI am the co-founder of the Meetings and Event Support Association and been instrumental in bringing together a group of leaders of event support services and platforms. Having had considerable experience in the events industry I am well placed to support and develop this community -
Chief Strategy Officer (Cso)Audience2Media Jan 2022 - May 2022LondonResponsible for defining and developing the global strategy for the business.This also included in driving major brand acquistions -
Director GeneralBritish Promotional Merchandise Association Mar 2007 - Sep 2018London, United KingdomTrade Association representing almost 600 companies in the promotional marketing industry.Our members are either importers/manufacturers or distributors of merchandise or related products. The association has been in existence since 1965. Personality of the Year 2009 -
Managing Director1St Incentives Ltd 2000 - 2007Incentives and reward agency based in St Ives, Cambs. Business was sold in 2008
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FounderGmg Landscape & Design 2000 - 2007Landscape garden design business covering much of NW Cambridge area. Managing a team of 7 at height. Business was sold in 2007
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Head Of New Business And MarketingRoantree Promotional Marketing Apr 2000 - Dec 2000High Wycombe -
National Account ManagerH P Bulmer Aug 1989 - Mar 2000HerefordLooking after major accounts in the on trade including Whitbread £21m and latterly Londis, Co-op and other Convenience chains. Prior to that I was regional sales manager managing a team of 7 and covering East Anglia
Frequently Asked Questions about Gordon Glenister
What company does Gordon Glenister work for?
Gordon Glenister works for Influencer Strategists
What is Gordon Glenister's role at the current company?
Gordon Glenister's current role is Co-Founder.
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Gordon Glenister
Greater Cambridge Area11st-incentives.co.uk
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