Gordon Glenister

Gordon Glenister Email and Phone Number

Co-Founder @ Influencer Strategists
London, GB
Gordon Glenister's Location
London, England, United Kingdom, United Kingdom
About Gordon Glenister

About me I work with my clients to help them become better leaders in the field and highly influential and experts in their niche ✅ Increasing market share✅ Increasing revenue✅ Showing greater authority✅ Showing greater visibility✅ Creating more impact✅ Showing more influence✅ Seeing more referralsFor BusinessesI help them develop or refine their membership or influencer proposition and I do this by auditing their current business and getting a clear understanding of the challenges ahead, then go through a mapped process to achieve the desired results✅ Create employee advocacy programs ✅ Run influencer marketing campaigns (access to 100m influencers)✅ Creating influencer or membership strategies✅ Refer key influential people to help amplify the plan✅ Evaluate success by testing and measuring effectiveness I can also work to help businesses write blogs on their websites, collaborate on white papers and help them build their brand exposure through my podcasts. Influence global podcast - https://podcasts.apple.com/gb/podcast/influence-global-podcast-shining-a-spotlight-on/id1463375054Membership World podcast - https://membershipworld.co.uk/category/podcast/For IndividualsWhen I work with individuals, I go through the same process of understanding their business challenges and how I can help them to achieve a more successful membership programme or consider how best to become an influencer or the go-to person in their niche Influencer marketing is the fastest growing advertising discipline today. My VIP Executive Influence program is designed to deliver results and create a very personalised strategy Schedule time with me https://calendly.com/gordon-glenister/30min🎓 About MeI have run trade associations, launched online education platforms, exhibitions and magazines as well as grown the membership of many organisations. I specialise in mystery shopper audits too I won the BPMA personality of the year in 2009 and now work with leading brands, agencies and SMEs. I launched the first association for influencer agencies and platforms via the Branded Content Marketing Association in 2019. I am the author of award winning book Influencer Marketing Strategy. I love working with ambitious people that want to make a difference to their organisations 📖 Read my testimonials to see what others say about working with me.🌐 www.gordonglenister.com📧 gordon@gordonglenister.com

Gordon Glenister's Current Company Details
Influencer Strategists

Influencer Strategists

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Co-Founder
London, GB
Gordon Glenister Work Experience Details
  • Influencer Strategists
    Co-Founder
    Influencer Strategists
    London, Gb
  • Gordon Glenister Ltd
    Influencer Marketing And Membership Strategy Consultant
    Gordon Glenister Ltd Sep 2018 - Present
    London Area, United Kingdom
    I specialize in merchandise, influencer marketing and membership sectors by providing a number of solutions Running influencer and employee advocacy programs Strategy workshops - revisiting and creating new strategy maps for membership organisations and around influencer marketing too for all sorts of businessesMembership recruitment and retention workshops - packed full of over 40 practical tips and ideasMystery shopper programmes - testing your model association against set criteria Representation - promoting your products and services to a defined audienceCo-Founder of the Top 100 most influential people index
  • 1 Club
    Brand Ambassador
    1 Club Nov 2022 - Present
    London
    The 1 club is a digital membership for entrepreneurs, media personalities and individuals who want to create real impact in what they do
  • Membership World
    Chief Executive Officer
    Membership World Jul 2020 - Present
    London, England Metropolitan Area
    Membership World is a community for membership professionals largely within the Association and Professional body sector. Its spear headed by the Membership world podcast where I interview CEOs and thought leaders. Membership World has also sponsored the Covid19 impact report for the Membership community. Membership World also offers a place where organisations can get support, advice and help to help promote their companies. A number of CEO round tables regularly take place
  • Bcma (Branded Content Marketing Association)
    Global Head Of Influencer Marketing And Presenter Of Influence Podcast - Part Time
    Bcma (Branded Content Marketing Association) Nov 2018 - Present
    London, United Kingdom
    The BCMA is a worldwide organisation representing the branded content and influencer industry with members ranging from Broadcasters, media agencies, major brands and now social influencers/creatives and platform providers. There are over 44 million influencers and over 1200 platforms worldwide with an influencer marketing industry expected to be worth $16bn in the next few years. Still a small slice of total marketing spend, but its rapidly growing and one in which we will be supporting to bring greater brand value and a professionalism to the space. We are looking at creating an influencer marketing qualification too.
  • Verchool Holdings
    Advisory Board Member - Media
    Verchool Holdings Nov 2022 - Present
    Dubai, United Arab Emirates
    As a metaverse company, I sit on the Advisory board giving guidance around media opportunities.
  • Home Grown Club
    Brand Ambassador
    Home Grown Club Mar 2020 - Present
    London
  • Arcola Theatre
    Board Member
    Arcola Theatre Oct 2019 - Present
    London, United Kingdom
  • University Of The Arts London
    University Lecturer
    University Of The Arts London Oct 2021 - Dec 2023
    London
    I am a lecturer on influencer marketing courses helping students from all around the world understand influencer marketing in all its guises
  • Headford Group Ltd
    Marketing Director
    Headford Group Ltd Jan 2023 - May 2023
    Bristol, England, United Kingdom
    Developing the marketing strategy for the Headford Group and working closely with CEO to look at a global freight forwarding business
  • Evening Standard
    Contributing Writer
    Evening Standard Nov 2021 - May 2023
    London, England, United Kingdom
    I write weekly contributions for the Evening Standard about the world of influencer marketing from themed topics affecting the industry
  • Meetings & Events Support Association
    Director Of Communications
    Meetings & Events Support Association Jun 2021 - May 2023
    London
    I am the co-founder of the Meetings and Event Support Association and been instrumental in bringing together a group of leaders of event support services and platforms. Having had considerable experience in the events industry I am well placed to support and develop this community
  • Audience2Media
    Chief Strategy Officer (Cso)
    Audience2Media Jan 2022 - May 2022
    London
    Responsible for defining and developing the global strategy for the business.This also included in driving major brand acquistions
  • British Promotional Merchandise Association
    Director General
    British Promotional Merchandise Association Mar 2007 - Sep 2018
    London, United Kingdom
    Trade Association representing almost 600 companies in the promotional marketing industry.Our members are either importers/manufacturers or distributors of merchandise or related products. The association has been in existence since 1965. Personality of the Year 2009
  • 1St Incentives Ltd
    Managing Director
    1St Incentives Ltd 2000 - 2007
    Incentives and reward agency based in St Ives, Cambs. Business was sold in 2008
  • Gmg Landscape & Design
    Founder
    Gmg Landscape & Design 2000 - 2007
    Landscape garden design business covering much of NW Cambridge area. Managing a team of 7 at height. Business was sold in 2007
  • Roantree Promotional Marketing
    Head Of New Business And Marketing
    Roantree Promotional Marketing Apr 2000 - Dec 2000
    High Wycombe
  • H P Bulmer
    National Account Manager
    H P Bulmer Aug 1989 - Mar 2000
    Hereford
    Looking after major accounts in the on trade including Whitbread £21m and latterly Londis, Co-op and other Convenience chains. Prior to that I was regional sales manager managing a team of 7 and covering East Anglia

Frequently Asked Questions about Gordon Glenister

What company does Gordon Glenister work for?

Gordon Glenister works for Influencer Strategists

What is Gordon Glenister's role at the current company?

Gordon Glenister's current role is Co-Founder.

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