Gordon Wiegand Email & Phone Number

Saint Paul, Mn, Us

St Paul, Mn, Us

Oversaw strategic direction, development, and management of company’s portfolio of powered respirator products within personal safety division. Partnered cross-functionally to drive growth and profitability while ensuring high standards of product safety and quality. Conducted market research and analysis to identify emerging trends, customer insights, competitive threats, and pricing.- Managed unprecedented growth in respirator demand and supply chain issues during global COVID pandemic, navigating highly complex regulations and complicated portfolio to deliver 2X year-over-year results. Enhanced service and logistics by driving regional standardization and leading multiple improvement projects.- Served as business lead for largest product development project in largest division in 3M, aiming to double powered respirator market size. Identified key user needs and validated with customer insights. Created value proposition, product platform & pricing plan and differentiated model release sequence.- Grew developing regions of APAC and LATAM at 10% 4-year CAGR (2X market rate) by creating playbooks for area growth and working with regional leaders to implement locally, including establishing demo programs with 70% conversion rate, developing training plans for sales force and customers, and producing / curating >60 product videos and in-depth product content.

St Paul, Mn, Us

Developed go-to-market strategy to commercialize fiber optic technology for cloud datacenters. Defined partner qualification metrics and managed onboarding with quarterly business reviews. Initiated and directed comprehensive market research in emerging $10B edge compute sector to identify strategic opportunities for innovation and development. - Fostered commercial ecosystem relationships with key VAR / converter partners. Identified and onboarded strategic partners, including 4 largest fiber companies in the world, and managed partner scaleup and qualification. Created end customer marketing and engagement materials and partner sales training materials. - Positioned ecosystem partners to focus on high-value solutions with tools for success, including: technology application maps, total cost of ownership models and pricing strategy. - Led planning for major tradeshow, consulting on booth design to effectively include ecosystem partners and customer meeting scheduling. - Conducted primary market research on nascent edge compute market through direct VOC throughout value chain, segmenting edge markets and identifying key needs addressable by 3M technologies. - Gained stakeholder support and established credibility of data center market development plan by becoming internal subject matter expert and developing & delivering training. - Identified and scoped opportunity for hardened edge compute node solutions. Developed proposal with sponsor OEM customer, presented to customer management up to CTO level and initiated project with corporate labs.

St Paul, Mn, Us

Managed strategic repositioning of key server OEM account to significantly enhance profit margins and secure long-termbusiness through strategic product placement.- Cultivated and built customer relationships across functional boundaries, from engineering to procurement to officeof CTO. Arranged 3M technology days onsite, exposing 100+ engineers to breadth of 3M solutions and technologies,which facilitated bench:bench collaboration.- Transformed high-speed cable business to align with 3M expectations by managing pricing and mix. - Increased GM from 13% to 45% by transitioning business from direct assembly sales to converter model andcreating transition plan with customer stakeholders to ensure continuity of supply. - Facilitated continuity of this long-cycle business, securing spec-in position on next generation of servers, includingsole source on 2 platforms.

St Paul, Mn, Us

Crafted and led global commercialization strategy to penetrate $1.1B data center connectivity market. Coordinated and directed multinational team across USA, China, UAE / Gulf, and Europe. Managed C-level engagements with major tech firms to contribute to strategic account growth and enhance 3M's market presence. Directed integration of innovative technologies, including fiber optic switching, into 3M’s offerings.- Evangelized “Big 3M” market approach, establishing relevance and customer interaction continuity. Sponsored internal new business ventures leveraging 3M technology, including LED lighting and biometric access control.- Led data center construction market focus, building relationships with architecture, engineering, consulting and construction firms to promote facilities solutions, including fire suppression, fire barrier, air filtration, biometric security, medium voltage splicing and track and trace.- Created external ecosystem relationships, including channel and partnerships, that strengthened go-to-market strategy.- Negotiated business relationship to bring fiber optic switching into CMD portfolio, expanding portfolio relevance with higher-tech solutions.- Defined critical-mass portfolio and commercialization roadmap, establishing 3M relevance in $840M addressable market.

St Paul, Mn, Us

Marketing Team LeadSix Sigma Black BeltApplication Engineering ManagerProduct Development Specialist

Ms In Business, Specializing In Technology Commercialization, Technology Commercialization

Ms, Mechanical Engineering

Bs, Mechanical Engineering