Gordon Wilson Email & Phone Number

London, England, United Kingdom

As Managing Director of a business education e-commerce digital publisher, I oversee all business and operational aspects, driving the company towards its performance objectives. I manage the global sales of digital resources to schools and colleges, using a range of strategies including advertising, guest blog posts, content syndication, and negotiating copyright agreements. My focus is on optimising every online interaction through advanced digital marketing techniques such as SEO, PPC, social media, email marketing, and conversion rate optimisation. By leveraging UX/CX optimisation, A/B testing, and in-depth analysis with Google Analytics, I ensure the continuous improvement of website performance.Key Achievements:• Conceptualised and executed a comprehensive online business plan, successfully launching a content marketing website that drives significant traffic and engagement.• Consistently surpassed website traffic and revenue targets by strategically enhancing user acquisition and retention processes.• Grew the company from a start-up to a profitable venture, achieving £100K in profit within two years.• Attained the coveted #1 ranking in Google SEO, significantly boosting organic visibility and market reach.Through these accomplishments, I have demonstrated my ability to scale a digital business, enhance its market position, and consistently deliver results. My leadership ensures the sustained growth and success of online activities, making me an ideal candidate for driving high-impact initiatives within a digital-focused organisation.

Manchester, England, United Kingdom

As a Non-Executive Director at MJW Law Ltd, I played a key advisory role during a challenging growth period, working closely with the Managing Partner to provide strategic support across finance, marketing, and business planning. My contributions focused on guiding the firm through expansion while ensuring sustainable operations and growth.Key Contributions: • Collaborated with the Managing Partner on financial planning and forecasting, helping to manage cash flow, optimise resource allocation, and drive profitability.• Provided strategic input into the firm’s marketing and client acquisition efforts, enhancing brand visibility and market positioning during a critical period of growth.• Assisted in shaping the company’s long-term strategy, aligning business goals with operational capacity and market opportunities.• Supported efforts to streamline business development processes, ensuring effective decision-making and prioritisation of growth initiatives.• Contributed to board discussions, offering insights that helped navigate operational challenges and maintain focus on growth targets.During my tenure, I worked closely with the leadership team to stabilise operations and drive forward key initiatives, ensuring the firm’s continued growth in a competitive legal market.

Warrington, England, United Kingdom

As Interim General Manager, I held full responsibility for overseeing all business functions, with complete P&L control and accountability for driving business growth. My role encompassed leadership across sales, marketing, strategic development, product sourcing, HR, customer service, supplier management, health and safety, and stock control. A critical focus was on implementing and executing the business strategy to ensure operational excellence and commercial success.A significant portion of my role involved managing all e-commerce operations using the Magento platform, where I was accountable for optimising online sales through Amazon, eBay, SEO, PPC, and internal and external corporate sales channels. I spearheaded initiatives to elevate the business and streamline its operations for sustainable growth.Key Achievements: • Led the transformation of the warehouse and business operations, successfully driving performance to the next level of efficiency and profitability.• Implemented a central buying and distribution system for medical consumables, enhancing procurement efficiency and cost control across the group.• Identified and sourced high-margin products, facilitated importation, and established a drop-shipping model, increasing product range and profitability.• Launched a new delivery, installation, and setup service for key products, significantly enhancing the customer experience and adding value to the service offering.• Introduced advanced systems to manage stock, sales, orders, cost of sales (COS), work-in-progress (WIP), and customer feedback, improving overall operational efficiency and customer satisfaction.Through these efforts, I contributed to the optimisation of both the physical and digital facets of the business, delivering measurable improvements in performance, profitability, and customer engagement. My comprehensive approach to business management makes me a strong candidate for high-impact leadership roles.

Sutton On Sea

I directed the full start-up lifecycle of a successful retail business, from concept through to profitability. This included every aspect of the store’s launch, such as securing and negotiating the lease, setting up inventory systems, managing financial operations, and driving both sales and marketing efforts. I ensured a strong focus on customer service and maintained strict adherence to regulatory compliance throughout.Key Achievements: • Spearheaded the lease negotiation process, securing favourable terms that maximised the business’s financial viability and long-term growth potential.• Successfully managed inventory sourcing and financial oversight, ensuring optimal stock levels and cost management while maintaining profitability.• Implemented comprehensive sales and marketing strategies that enhanced brand visibility and drove consistent foot traffic to the store.• Delivered an exceptional customer service experience, resulting in strong customer loyalty and repeat business.• Negotiated and facilitated the sale of the business at a profitable exit point, successfully overseeing all aspects of the transaction, from valuation to final sale.This experience demonstrates my ability to launch and grow a business from the ground up, delivering sustained success and profitability through effective leadership and strategic planning. My expertise in start-up management and business operations makes me a strong candidate for roles requiring entrepreneurial vision and execution.

Sutton On Sea

I spearheaded the start-up and day-to-day operations of a successful retail business, overseeing every aspect from the store’s launch to achieving sustained profitability. My responsibilities included managing lease agreements, stock procurement, pricing strategies, customer service, bookkeeping, and ensuring compliance with health and safety and food hygiene regulations. I also handled stock control, sales and marketing, branding, and employee supervision, ensuring all functions operated seamlessly.Key Achievements: • Successfully led the business to full profitability from the very first day, demonstrating strong strategic planning and execution.• Secured and negotiated lease terms that maximised the business’s financial performance and long-term viability.• Managed end-to-end stock procurement and pricing strategies, optimising profitability while maintaining competitive pricing and high-quality offerings.• Implemented robust customer service practices that resulted in high levels of customer satisfaction and repeat business.• Developed and executed comprehensive sales, marketing, and branding strategies that established the business's presence in the market and attracted consistent foot traffic.• Supervised and trained employees, fostering a motivated team that contributed to the business’s smooth operation and success.This experience highlights my ability to take full ownership of a business's operations, driving profitability from day one through effective leadership, strategic foresight, and operational excellence. I bring a strong entrepreneurial mindset and hands-on approach to every business venture.

Leeds, United Kingdom

As Managing Director, I was responsible for overseeing all business functions of a publishing agency that produced sponsored educational resources, distributed to all UK secondary schools and colleges. I worked closely with prestigious blue-chip clients and developed high-level relationships with C-suite executives to drive sales and exceed performance targets. My role encompassed comprehensive financial management, including P&L oversight, cost control, sales and marketing strategy, HR management, and the execution of key digital and eCommerce initiatives.Key Achievements:• Generated over £1 million in sales by leading partnerships with blue-chip companies, delivering educational content aligned with market needs.• Partnered with The Times newspaper, co-developing the flagship product The Times 100, significantly enhancing market visibility and credibility.• Negotiated contracts with corporate partners, securing favourable terms and ensuring long-term relationships.• Achieved £180K in cost savings through innovative procurement and cost-reduction strategies.• Collaborated with Roald Dahl and Quentin Blake to produce premium educational content, strengthening the company’s reputation.• Directed financial and operational health, ensuring robust P&L management, cash flow stability, and business growth.• Led day-to-day operations across HR, marketing, sales, and client relations, ensuring the delivery of high-quality resources to educational institutions.By strategically managing high-level partnerships, particularly with The Times, and optimising the business’s operational efficiency, I consistently drove revenue growth and established the company as a leader in the educational publishing sector.

Leeds, United Kingdom

As Operations Director, I led the end-to-end production of all educational resources, overseeing the process from initial sale through to delivery. My focus on building robust relationships with corporate clients enabled me to drive business growth while ensuring optimal levels of resource quality and customer satisfaction.Key Achievements: • Developed and implemented streamlined operational processes that enhanced efficiency and reduced production timelines, resulting in significant cost savings and improved resource allocation.• Fostered strong partnerships with corporate clients, engaging in regular communication and feedback loops to better understand their needs and expectations, which facilitated tailored solutions and increased client retention.• Achieved a proven track record of delivering high-quality products on time and under budget, consistently meeting or exceeding client expectations and enhancing the company’s reputation for reliability and excellence.• Collaborated closely with cross-functional teams, including sales, marketing, and design, to align operational objectives with business goals and ensure seamless project execution.• Utilised data-driven insights to monitor production performance and implement continuous improvement initiatives, enhancing overall operational effectiveness and quality assurance processes.• Conducted regular training and development sessions for team members, fostering a culture of accountability, professionalism, and excellence in customer service.Through my leadership, I not only ensured the successful production and delivery of educational resources but also contributed significantly to the company’s growth and client satisfaction, positioning us as a trusted partner in the educational publishing sector.

Leeds, United Kingdom

As Production Manager, I managed the entire in-house production process, overseeing the transition from initial design to the finished print product and digital pre-press. My role involved buying print services and managing both the production equipment and the production team to ensure we met the exacting standards of our corporate clients from concept to delivery.Key Responsibilities and Achievements: • Led the production process by coordinating all aspects of design, printing, and finishing, ensuring a seamless workflow that maximised efficiency and quality.• Established and maintained strong relationships with corporate clients, actively engaging with them to understand their needs and ensure that our production met their specific requirements and standards.• Implemented best practices in quality control, resulting in consistently high-quality outputs that exceeded client expectations and reduced rework and waste.• Managed procurement of printing services and materials, negotiating contracts to secure competitive pricing while maintaining quality and turnaround times.• Oversaw the production team, providing training and support to enhance their skills and foster a collaborative environment focused on excellence and innovation.• Utilised advanced project management techniques to track production timelines, budgets, and resource allocation, ensuring all projects were delivered on time and within budget.• Introduced digital pre-press solutions that improved production efficiency and quality, streamlining processes and reducing lead times for clients.Through effective leadership and a commitment to quality, I ensured that our production met the highest standards, contributing to the overall success of the business and enhancing our reputation in the market.