Gordon Wilson Email & Phone Number

Abbots Langley, Gb

Undertaking marketing and market intelligence projects for clients in B2B services and public sector.

Providing strategic and operational expertise to enable the marketing team to drive growth for an industry-leading membership collaboration. Leading the marketing team to drive MQL generation, customer engagement and advocacy. Repositioned the marketing function for added strategic contribution; optimized activities and ROI of marketing budget.

Driving strategic marketing initiatives, market analysis and customer-centric needs validation and service development pathways for global standards and business improvement organisation focusing on supply chain resilience and transparency, digital health innovation and sustainable approaches to healthcare delivery.

Undertaking market strategy projects for a range of private and public sector organisations

London, United Kingdom

Delivered above market growth across multiple business models; responsible for c. €2.4m promotional spend. Leading five global teams of 25+ marketing/engagement professionals. Implemented improvements in marketing effectiveness: realigning spend on most efficient channels to improve overall ROI (e.g. CPC down 12%, marketing spend per transaction down 5%), improving analytics and insight, data led testing including automation. Led content engagement strategy on flagship brands: >30% more engagement than nearest competitor, audience reach +105% growth, utilising social channels to identify user segment insight.

London, United Kingdom

London, United Kingdom

Leading marketing teams in London and New York offices for one of the most prestigious brands in science and social science publishing. Managing teams that are responsible for revenue generation, institutional customer support, new product launches, usage and content marketing. Projects include customer data and insight, optimising social media channels to support customer/user engagement, brand positioning and story development, and improving customer experience.

London, United Kingdom

Senior marketing officer for leading international healthcare information provider with responsibility for corporate marketing, international market development strategies and for developing a customer-centred culture.• Developed strategic marketing capabilities across several business units providing services including decision support tools, subscription journals, learning services and events.• Delivered major refresh and overhaul of company branding, positioning and messaging to reflect expanded breadth of services and global market strategic ambitions.• Project leadership role for assessing and defining market development including business case approval for investment in key growth markets including India, Brazil and China.• Championed organisation-wide strategy to become more customer/user-centric and to raise awareness of the customer/user in service delivery and new product development.• Co-ordinated global marketing teams in UK, North America, India, Singapore and Oceania.• Secured new investment into customer data initiative to deliver improved customer profiling, data governance and enhanced customer experience.• Created enhanced market intelligence team to utilise external and internal data to provide analysis of markets, competitors, market developments and opportunities.• Introduced programme of digital marketing metrics and multi-channel effectiveness tracking.

Director of business unit providing expert legal advice direct to consumers on an innovative subscription model. Managed a team of legal professionals, business development and customer service staff.• Achieved double-digit growth in both customer numbers (+17%) and revenues (+23%) through high customer retention and successful acquisition strategies.• Led the rapid expansion and strategic brand development of an innovative participant in the modernisation of legal service provision in the UK.• Initiated new service areas and channels, key partnerships and increased media profile.

Responsibility for P&L and commercial strategy for portfolio of £34m annual revenue for the UK’s largest provider of legal information products.• Delivered growth of >2.5% in a declining market for print information and increased market share over competitors.• Directed commercial prioritisation within market areas; formulated research programmes to identify major new service opportunities worth £5.6m over 3 years• Led response to major tender opportunities including successful bids for large government and private sector contracts. • Determined marketing and sales strategies; including market trends, identifying target client groups and preparing business plans.

Co-director of business unit producing business intelligence titles for the pharmaceutical, medico-legal and healthcare sectors. Generated new business through data licensing, identifying and exploiting new markets, product development, joint ventures, and sponsorship.

• Director of business unit of 19 staff producing business intelligence titles for the pharmaceutical, medico-legal and healthcare sectors.• Generating new business through negotiating data licensing deals, identifying and exploiting new markets, product development, joint ventures, and sponsorship. • Re-established profitability on acquired titles; exceeded revenue target by >15%.

Bachelor'S Degree, Literature & History, First Class

Building And Leading Customer-Centric Organisations