Gordon Wilson Email and Phone Number
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Strategic communications and marketing leader with a record of delivering outstanding commercial results, increased ROI and customer value across multiple sectors.15+ years’ experience implementing customer centric growth marketing and proposition development.Extensive change management and organisational transformation experience in fast growth companies including VC backed.
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Marketing Director - Science And International BusinessThiemeAbbots Langley, Gb -
Strategic Marketing ConsultantFreelance Apr 2024 - PresentUndertaking marketing and market intelligence projects for clients in B2B services and public sector.
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Interim Marketing DirectorBiophorum Feb 2023 - Mar 2024Providing strategic and operational expertise to enable the marketing team to drive growth for an industry-leading membership collaboration. Leading the marketing team to drive MQL generation, customer engagement and advocacy. Repositioned the marketing function for added strategic contribution; optimized activities and ROI of marketing budget. -
Head Of Market Strategy - HealthcareBsi Sep 2020 - Jul 2022Driving strategic marketing initiatives, market analysis and customer-centric needs validation and service development pathways for global standards and business improvement organisation focusing on supply chain resilience and transparency, digital health innovation and sustainable approaches to healthcare delivery. -
Marketing ConsultantFreelance Jan 2020 - Aug 2020Undertaking market strategy projects for a range of private and public sector organisations
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Marketing DirectorSpringer Nature Apr 2018 - Oct 2019London, United KingdomDelivered above market growth across multiple business models; responsible for c. €2.4m promotional spend. Leading five global teams of 25+ marketing/engagement professionals. Implemented improvements in marketing effectiveness: realigning spend on most efficient channels to improve overall ROI (e.g. CPC down 12%, marketing spend per transaction down 5%), improving analytics and insight, data led testing including automation. Led content engagement strategy on flagship brands: >30% more engagement than nearest competitor, audience reach +105% growth, utilising social channels to identify user segment insight. -
Marketing Director – End Users, Nature ResearchSpringer Nature Mar 2016 - Apr 2018London, United Kingdom
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Head Of Customer MarketingMacmillan Science And Education Aug 2014 - Mar 2016London, United KingdomLeading marketing teams in London and New York offices for one of the most prestigious brands in science and social science publishing. Managing teams that are responsible for revenue generation, institutional customer support, new product launches, usage and content marketing. Projects include customer data and insight, optimising social media channels to support customer/user engagement, brand positioning and story development, and improving customer experience.
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Head Of MarketingBmj Nov 2008 - Dec 2013London, United KingdomSenior marketing officer for leading international healthcare information provider with responsibility for corporate marketing, international market development strategies and for developing a customer-centred culture.• Developed strategic marketing capabilities across several business units providing services including decision support tools, subscription journals, learning services and events.• Delivered major refresh and overhaul of company branding, positioning and messaging to reflect expanded breadth of services and global market strategic ambitions.• Project leadership role for assessing and defining market development including business case approval for investment in key growth markets including India, Brazil and China.• Championed organisation-wide strategy to become more customer/user-centric and to raise awareness of the customer/user in service delivery and new product development.• Co-ordinated global marketing teams in UK, North America, India, Singapore and Oceania.• Secured new investment into customer data initiative to deliver improved customer profiling, data governance and enhanced customer experience.• Created enhanced market intelligence team to utilise external and internal data to provide analysis of markets, competitors, market developments and opportunities.• Introduced programme of digital marketing metrics and multi-channel effectiveness tracking. -
Head Of Which? Legal ServiceWhich? Aug 2007 - Jul 2008Director of business unit providing expert legal advice direct to consumers on an innovative subscription model. Managed a team of legal professionals, business development and customer service staff.• Achieved double-digit growth in both customer numbers (+17%) and revenues (+23%) through high customer retention and successful acquisition strategies.• Led the rapid expansion and strategic brand development of an innovative participant in the modernisation of legal service provision in the UK.• Initiated new service areas and channels, key partnerships and increased media profile. -
Business ManagerSweet & Maxwell Jul 2003 - Jul 2007Responsibility for P&L and commercial strategy for portfolio of £34m annual revenue for the UK’s largest provider of legal information products.• Delivered growth of >2.5% in a declining market for print information and increased market share over competitors.• Directed commercial prioritisation within market areas; formulated research programmes to identify major new service opportunities worth £5.6m over 3 years• Led response to major tender opportunities including successful bids for large government and private sector contracts. • Determined marketing and sales strategies; including market trends, identifying target client groups and preparing business plans.
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Business Development Director - Pharmaceuticals & HealthcareInforma 1999 - 2003Co-director of business unit producing business intelligence titles for the pharmaceutical, medico-legal and healthcare sectors. Generated new business through data licensing, identifying and exploiting new markets, product development, joint ventures, and sponsorship. -
Publisher/Senior PublisherFinancial Times Business 1993 - 1999• Director of business unit of 19 staff producing business intelligence titles for the pharmaceutical, medico-legal and healthcare sectors.• Generating new business through negotiating data licensing deals, identifying and exploiting new markets, product development, joint ventures, and sponsorship. • Re-established profitability on acquired titles; exceeded revenue target by >15%.
Gordon Wilson Skills
Gordon Wilson Education Details
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First Class -
Building And Leading Customer-Centric Organisations
Frequently Asked Questions about Gordon Wilson
What company does Gordon Wilson work for?
Gordon Wilson works for Thieme
What is Gordon Wilson's role at the current company?
Gordon Wilson's current role is Marketing Director - Science and International Business.
What is Gordon Wilson's email address?
Gordon Wilson's email address is gw****@****oup.com
What is Gordon Wilson's direct phone number?
Gordon Wilson's direct phone number is +49308*****
What schools did Gordon Wilson attend?
Gordon Wilson attended Staffordshire University, Harvard Business School.
What are some of Gordon Wilson's interests?
Gordon Wilson has interest in Children, Civil Rights And Social Action, Politics, Education, Human Rights.
What skills is Gordon Wilson known for?
Gordon Wilson has skills like Online Publishing, Publishing, Content Management, Digital Media, Marketing Strategy, Digital Marketing, Strategy, New Business Development, Business Development, Product Development, Marketing, Online Marketing.
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Gordon Wilson
Board Executive | Serial Entrepreneur | Non-Executive Directordigital Marketing & Ecommerce Specialist | Sme Business LeaderColchester2businesscasestudies.co.uk, mb-a.co.uk -
Gordon Wilson
Haywards Heath2creditsolutions.co.uk, oblixcapital.com1 +190748XXXXX
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Gordon Wilson
Edinburgh2thomsonshepherd.co.uk, carbonfinancial.co.uk -
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