Gourav Chatterjee Email & Phone Number

With a PGDM in Marketing and IT from the Birla Institute of Management, I bring a strong background in growth and performance marketing, specializing in financial services and capital markets.🔹 Current Role: Growth & Performance Marketer at Bajaj BrokingAt Bajaj Broking, I lead initiatives to boost user growth, engagement, and retention on digital platforms. My focus includes:Tracking Digital Traffic: Enhancing customer onboarding by monitoring and optimizing entry points.Notification Framework Design: Developing strategies for onboarding, retention, and re-engagement through push notifications, email, SMS, and RCS, aimed at improving conversion rates.Clickstream Analysis: Creating clickstream maps to track user behavior, optimizing the user experience, and increasing Monthly Active Users (MAU) and Daily Active Users (DAU).Automation & Optimization: Implementing automated notification journeys to streamline processes and enhance user engagement.Product Growth: Driving the growth of products like IPOs and Stock SIPs by designing targeted notification frameworks to boost engagement and adoption.🔹 Previous Experience: Performance Marketer at Bajaj FinservAt Bajaj Finserv, I focused on performance marketing for the Bajaj Finserv App, with key achievements in:Campaign Optimization: Running campaigns to convert users into personal loan customers, achieving high ROI.Lead Generation: Managing lead generation to reduce funnel friction and improve the customer journey.Funnel Optimization: Enhancing various business funnels to improve customer experience from lead generation to conversion.🔹 Key Skills:Growth Marketing StrategiesPerformance MarketingUser RetentionCustomer Journey MappingFunnel OptimizationNotification FrameworksLead GenerationData Analysis & Clickstream MappingMarketing AutomationMultichannel Marketing (Push Notifications, Email, SMS, RCS)Product Growth (IPO, Stock SIP)🔹 Professional Aspirations:I am passionate about using data-driven strategies to enhance customer experiences, increase user retention, and drive business growth. I strive to stay ahead of marketing innovations, continuously improving conversion rates and optimizing digital campaigns.🔹 Let's Connect:I welcome connections with professionals interested in growth marketing and digital strategies. Let's collaborate and share insights for mutual success!