Gowtham Sridhar Email & Phone Number

Fremont, CA, US

San Jose, CA, US

San Jose, CA, US

San Jose, CA, US

Chennai, Tamil Nadu, IN

• Streamlined marketing intelligence process by reporting key marketing KPI’s to measure marketing activities performance.
• Built a hybrid recommender system to identify potential targets for product marketing. Created recommendation engine based on Pearson Correlation, RFM Methodology and Matrix Factorization.
• Built campaign impact dashboard in Power BI to measure the performance of marketing campaigns post target marketing and designed the database structure for data storage.
• Built a churn prediction model to identify the clients who are likely to disinvest.
• Developed an interactive executive level dashboards in Power BI comprising data from multiple data sources.
• The dashboard helped in arriving at key insights which helped clients to design marketing strategies.

Chennai, Tamil Nadu, IN

• Identified optimal marketing spends across marketing channels by building a regression model.
• Developed a marketing performance dashboard reporting Omni-channel performance of marketing campaigns after marketing consolidation to provide insights and recommendations.
• Built an automated system to extract and consolidate data from owned media, earned media, paid media and store in a single source of truth for better decision making.
• Built an integrated dashboard in Tableau which facilitates cross-channel, cross-brand and cross-campaign comparison for the better marketing insights and to identify the best marketing medium to interact with consumers.
• Managed data migration work stream to successfully migrate marketing data to client environment.

Master Of Business Administration (Mba), Marketing

Bachelor Of Engineering (Be), Mechanical Engineering