I believe in the power of stories, I always have. Like I have always loved art- the crayon and the paintbrush were my best friends for the longest time. Then, I discovered advertising, and there has been no looking back since. Advertising has been extremely kind- it is that one outlet where I have had the opportunity to partner my love for art and my fascination for stories. Every day, on my way to work, I’m fired up by the idea that there is magic waiting to be made. And magic is created! Sleepless nights and impossible deadlines notwithstanding have culminated into several compelling stories for numerous brands. As an advertising professional, timely perfection is extremely important to me as is learning the new innovations in my craft. With changing times, advertising has thrown open several new exciting possibilities, and I intend to arm myself with these new learnings. In my fulfilling career, I have explored various aspects of my craft and I love to experiment with layouts, typography, palettes and styles and as a Creative Director, I intend to continue learning more and more. I sincerely believe that there’s only one template for success- your own, and that hard work has no substitute. And I intend to stick to this motto of mine, using my skill as a creative strategist and ideator, and my love for art for as long as I’m on this rollercoaster ride they call advertising, and life.