Gina Bushby Email & Phone Number

Richmond, Virginia, United States

Alexandria, Virginia, United States

• Serves as account director for a variety of clients, including two global pharmaceutical brands
• Extensive experience navigating highly regulated industries
• Effectively manages campaign budgets upwards of $1.8M
• Orchestrates full-funnel, multi-channel campaign strategies that mobilize target audiences
• Leads cross-functional teams made up of project management, creative, digital marketing, and website experts
• Constructs brand narratives and ensures consistency across marketing materials, including video, print and out-of-home, website, email, and digital and social media assets

Alexandria, Virginia

• Served as project manager, overseeing upwards of nine accounts at a time
• Successfully managed timelines and budgets, ensuring financial health of accounts
• Collaborated with cross-functional teams to develop strategies for marketing and advocacy campaigns for clients such as National Industries for the Blind (NIB)
• Helped the American Society of Travel Agents (ASTA) launch a rebrand campaign to internal and external stakeholders, resulting in an award-winning campaign video
• Planned and executed multiple brand photo shoots and video productions, including an award-winning broadcast PSA for the United Services Organizations (USO)
• Developed the campaign brief for a national media campaign, resulting in 93K PSA airings and 1.6 billion media impressions

Alexandria, VA

• Managed client accounts with budgets under $100K
• Drafted communications materials, including blog posts, social media content, and fact sheets for clients such as the U.S. Department of Veterans Affairs
• Collaborated with graphic designers on brand collateral for nonprofit clients, including the creative development of a digital advertising campaign for National Industries for the Blind (NIB)
• Supervised a team of three interns in monitoring social media campaign engagement and reporting adverse events for the U.S. Department of Defense
• Supported business development efforts, including proposal writing

Norwalk, CT

• Shaped strategies and tactics for executing experiential, digital, and influencer marketing campaigns
• Supported the execution of event activations for commercial clients, such as John Hancock, GEICO, and Life is Good
• Led the digital marketing extensions for sponsorship activations for clients, including Yahoo!, Thomas’ Bread, and Sun Products
• Launched social media influencer campaign to generate grassroots promotions for clients, such as Libman
• Used monitoring tools and developed performance dashboards

Williamsburg, VA

• Managed social media following of more than 600,000
• Engaged in direct-to-guest marketing by providing guest service through the parks' social media channels
• Produced news releases, fact sheets, and blog posts to gain media attention for the Busch Gardens Williamsburg and Water Country USA
• Aided in crisis management and reputation management at a critical time in the company’s history
• Planned and executed media events, social media campaigns, and the parks’ first brand ambassador program to grow social media
• Produced brand content to be published across social channels

Los Angeles, CA

• Served as the Lifestyle Intern at Much and House Public Relations
• Assisted the senior publicist with writing pitch letters
• Updated the firm's and certain clients' social media accounts
• Developed and maintained media lists using Vocus
• Produced and filed press clippings using Photoshop
• Performed other clerical tasks assigned by the team

Harrisonburg, VA

• Worked with group of JMU students to produce a weekly, live news show
• Served as live anchor and co-producer
• Produced VOs, VSVs and news packages
• Authored scripts using CNN Newswire

Newport News, VA

I assisted in redesigning and updating the intranet sites for the Human Resources department using Microsoft Expression Web. I conducted a needs assessment of the sites, gathered useful resources to incorporate, met with department supervisors, and presented changes in a hard copy binder.

Harrisonburg, VA

I produced two promotional videos and assisted in designing an informative billboard. One of the videos spread to offices in Sweden. I also organized and implemented the 2011 safety week. Each day was designated for a specific construction safety topic with a relevant speaker and/or activity. Guest speakers included Harrisonburg Fire Department and a OSHA.

Williamsburg, VA

I escorted VIP groups on personalized park tours and provided information about park and attraction history to enhance the guest experience. This opportunity allowed me to sharpen my customer service skills.

Newport News, VA

Assisted crew in setting up and striking live van equipment. Mainly, I performed live sideline interviews at athletic events with players, students, and other fans. I also worked with a group of student to produce two morning talk shows, on which I served as a co-host. This experience was a great introduction into the broadcast industry.

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs

Activities and Societies: Phi Mu, JMU Today

Broadcast Journalism

This two year co-op course with Newport News Public School Television introduced me to all aspects of television production. During this.

High School Diploma

Activities and Societies: Varsity Swimming, Varsity Soccer, National Honor Society, Yearbook Editor, Future Business Leaders of America.