- 2024-Present: Lead Field Marketing for MuleSoft Healthcare & Life Sciences vertical in AMER- 2023-2024: Lead Field Marketing for MuleSoft Manufacturing, Automotive, and Energy verticals in AMER- Collaborate with Sales leadership to align on mutual priorities, and set quarterly goals and strategies for engaging highest-priority customers and accounts- Influence Sales leadership and sellers to gain buy-in to make demand-generation campaigns effective and successful- Utilize data to drive all strategies and decisions I make- Develop and implement ABM programs to target and engage top enterprise accounts- Manage and invest marketing budget in programs that optimize ROI

- Create, promote, execute, and iterate interactive product-focused content, including webinars and virtual events- Collaborate with AMER Field Marketing and Global marketing teams to develop, launch, and measure regionally adapted demand-generation campaigns- Develop strategy and go-to-market plans for marketing campaigns and initiatives, as well as Tableau-owned events and product launches- Analyze marketing and sales data using Tableau to make strategic decisions on audience-selection and engagement, campaign topics, and ABM execution- Promote and execute interactive content, including webinars and virtual events- Create interactive Tableau dashboards for audience segmentation, performance-tracking, and analyzing post-campaign performance- Empower Sales teams by creating action-focused content and messaging, and creating dashboards to enable Sales to prioritize and focus their outreach - Collaborate with web development team to create and launch interactive and engaging web pages and virtual experiences for lead capture

- Creating and executing demand-generation campaigns- Managing lead- and demand-generation projects end-to-end- Creating product-focused webinars, including outlining, project-managing, and hosting webinars detailing product features - Aggregating and analyzing data using SQL and Python programming- Executing email campaigns using Marketo

I developed an Excel-based Visual Basic cost/benefit model for Purdue researchers who were interested in commercializing a new technology. I critiqued business plans and peformed market analyses for two pharma-based early-stage startups. I also led and coordinated a group of Purdue students interested in creating a community based around entrepreneurship, innovation, and problem-solving.

Analyzed incremental revenue vs spend of International Comfort Products brands' distributor marketing program to determine financial effectiveness. Segmented over 220 ICP distributors by demographic categories to drive marketing promotions development. Analyzed and distilled quantitative and qualitative data to create actionable analyses and reports. Led 10-member Carrier intern team project, which entailed market research and detailing distribution channels to present to the Marketing executive team

Senior member of the 11-person leasing staff; over 3,100 residents in more than 90 properties. Duties included: leading the leasing staff, customer-relations, marketing analysis, and rental rates and leasing terms decisions. Designed and implemented leasing database spreadsheet; used by coworkers, management, and property owners. Created spreadsheet resources detailing specific variables for Granite’s entire portfolio, including market segmentation and analyzing consumer trends; analysis was presented to company management and property owners. Developed and implemented company’s comprehensive parking resource spreadsheet that was used by coworkers, management, and property owners to forecast associated revenue projections