Responsible for establishing and enhancing Media Logic's capabilities in these areas: web analytics, web development, SEO, and automated marketing. Web Analytics: Developed actionable social marketing metric dashboards for clients, highlighting interaction between various social channels (Facebook, Twitter, blogs, forums, etc.) Created analytics component for Zeitgeist & Coffee v3.0. Developed API-based automated reporting dashboards. Clients include MVP Health Care, Pearson Education, GE Healthcare, & Fortitech. Web Development: Developed a user community platform for Pearson Education’s MyLab products, featuring membership-based forums and a CMS for managing articles, videos, and events. After a successful trial period with two communities, fifteen additional communities were launched.SEO: Created SEO product offering (keyword research, implementation, and ongoing optimization) and trained account team on selling this service. Created SEO handbook, detailing best practices, keyword research, and processes.Automated Marketing: Improved Carnegie Mellon’s annual giving campaign conversion rate by 30% over previous year, utilizing Marketo to develop and implement an automated marketing drip campaign. Increased conversion rates for Cornell University’s MEng online degree enrollment campaign by 500% through changes to campaign flow. Implemented processes to optimize email deliverability and open rates. Clients include Visa, Chase, Peter Harris, & MVP Health Care.

- Implemented global PPC search engine marketing program generating 2 million impressions and 800 new leads per month.- Recommended and implemented search engine optimization best practices, increasing search engine position for all primary keywords, resulting in a 30% increase to natural search traffic.- Generated monthly web traffic and PPC program metric dashboards and reported on results to upper management.- Championed the company’s first social media outreach strategy, launching twelve blogs, four Twitter feeds, several Facebook fan pages, and a social media monitoring tool.- Implemented ExpressionEngine CMS, resulting in $160,000 yearly cost savings and increased user adoption of content management company-wide.- Designed new standard landing page templates, immediately increasing conversion rates by 50%

- Increased conversion rate of marketing leads from 10% to 65% by improving the qualification process and by implementing proper data cleansing techniques.- Designed and developed corporate Intranet site which improved communication process.

- Established corporate web site globalization strategy, resulting in consistent online global branding, reduced maintenance costs, and expanded functionality of international sites.- Managed the launch of eighteen localized web sites, increasing lead generation by 35% and revenue by 15% in the Asia Pacific & Europe regions.- Traveled internationally to promote and gain buy-in for the globalization strategy.- Re-architected company’s web sites using an enterprise level content management system.- Worked with Engineering department to incorporate MapInfo’s new brand into software.- Provided user interface consulting services to MapInfo Engineering and Professional Services departments for various software development projects.- Produced internal videos relating to training, corporate communications, and company events.