Gonçalo Paiva Nunes Email & Phone Number

Lisbon, Portugal

Developing Location Intelligence to optimize Store Network, support actual and new expansion models and Maximize ROI on targeted BTL marketing Investment and promotions

Lisbon Area, Portugal

Is responsible for managing the Commercial promotional plan. Working closely with Marketing and Operations teams, manages the various campaigns from strategy to deployment. Also, is focused on gathering promotional intelligence and customer insights and leveraging new promotional formats to maximize promotional efficiency and profitability

Lisbon Area, Portugal

Managed several projects with and without technology to improve company sales and achieve financial growth and acted as liaison of the commercial department on several company wide projects. In 2013 promoted to commercial department coordinator of the Worten operating model, targeting the operational excellence of the sales process. In 2016 successfully implemented the Sonae continuous improvement program in the Portugal office structure and became Trainer in the Sonae Centre of Excellence for Continuous ImprovementSince 2015 was responsible for coordinate the yearly strategic cycle of alignment between commercial teams and the long-term organizational strategic goals, by translating the strategic guidelines into area projects and initiatives

Developed and delivered detailed and insightful documentation to support business decision making, leveraged by a recognized knowledge of the business internal dynamics and specialized retail market trends. In 2013, led Worten Mobile brand Business Plan proposing the brand actual business model.

Managed several product categories, leading the strategy and lifecycle management of products. Through negotiation, product range selection, price, promotional activity and store implementation, achieved targeted results year on year. In 2008 was one of the first managers to operate a product category in Spain, after the acquisition of a local player.

Coordinated a team of 7 people in the own brands after sales department and assured the operational management of the national Technical assistance partners network.From procurement to commercialization, assure the quality standards and compliance with the company guidelines and legal framework of private label products.