GP Data & Strategy empowers organizations to make better decisions with comprehensive Data & Strategy solutions.

Delta G is a specialist advisory company assisting business leaders to create enduring, high-quality organic growth.

A club for data and technology enthusiasts, aiming to transform the community in Brazil!

Building and leading Data & Analytics and Customer Experience (CX) teams and capabilities acting as Center of Excellence (CoE) for these areas; Member of steering committees for strategic initiatives, facilitating Strategic Planning and playing a key role as Ambassador for Culture change.

Led Data & Analytics, Innovation and Customer Experience (CX) teams reporting directly to the CEO. Acted as Member of steering committees for strategic initiatives and played a key role as Ambassador for Culture change. • Structured and implemented the Data & Analytics area. • Implemented a Data Hub (data lakehouse) to support development of data products (BI dashboards). • Refactored the chatbot platform using WhatsApp Business API and Twilio platforms.

Led Data & Analytics, Innovation and Customer Experience (CX) teams reporting directly to the CEO. Acted as Member of steering committees for strategic initiatives and played a key role as Ambassador for Culture change. • Structured and implemented the Data & Analytics area. • Implemented a Data Hub (data lakehouse) to support development of data products (BI dashboards). • Refactored the chatbot platform using WhatsApp Business API and Twilio platforms.

Led Data, Analytics & BI with a team of 6 people, reporting directly to the CEO, working on strategic initiatives, and building and advancing data-analysis culture. Between June 2017 and February 2019, I was interim IT Leader, leading a team of 30 people, and led one of the main CNA Digital-Transformation projects.• Developed data infrastructure and management processes including Data Lake and BI reporting.• Developed KPI infrastructure and advanced analytics enabling Data Culture, improving transparency, and understanding of business levers through BI excellence tools.• Led the strategic planning process with senior leadership team and shareholders by facilitating workshops to develop a multi-year plan and implemented PMO routines.

• Lead Technology teams responsible for developing and sustaining CNAs digital systems, applications and products as well as its infrastructure (telecom, networks, clouds).• Lead the development of new systems (CNA Box) and products (CNA Go – www.cnago.com.br).• Lead business intelligence, process and quality area providing information and insights for the board of directors and counsel• Manage company’s strategic projects and processes - PMO

• Lead market intelligence, process and quality area• Coordinate Key Performance Indicators with board of directos and counsel• PMO

Acted as Finance Business Partner for country and regional commercial leadership, taking on the responsibility of mid- and long-term strategic-planning and market-intelligence for the region• Structured reports on market intelligence, based on market and commercial-team data.• Became a key contributor to the Global Financial Planning team, playing a relevant role in developing intelligence processes, and transforming business.

Led operations from logistics to content production, focusing on structuring business processes to increase scale and reduce costs. Supervised the Development team and acted as Product Leader.

Joined the Coca-Cola FEMSA (KOF) Mercosur Division as strategic-planning coordinator and in two years was promoted to New Category Unit Manager. Supervising financial planning for all non-carbonated-beverage joint-ventures• Led content production and facilitated Water-JV board meetings, as well as all processes related to financial planning, including interfacing with KOF and Coca-Cola Company financial departments. Answered for JV´s Governance, with internal controls, compliance, rules, elaborating and monitoring strategic and budget planning.• Represented KOF on the Non-Carbonated-Beverage financial committee, taking on leadership and becoming a major contributor to various business plans and financial analyses.• Acted as strategic liaison between finance and other business areas (commercial and marketing), seeking alignment and consistency in business processes.• Adapted business plans for launched products in other markets to Brazil, including adjustments in tax issues (with the fiscal department), business-model issues, and market issues (with the marketing team).

• Developed a dynamic dashboard, focusing on Divisional CEO needs and demands.• Structured a cost and performance benchmarking study, comparing Coca-Cola Femsa beer and soft-drink operations to Ambev Brasil operations, provoking and driving execution of supply optimization projects.• Execution of strategic studies (e.g., industry and competitors benchmarking, process diagnostics) as basis for long term planning process and support to business decisions.• Development and implementation of performance indicators and project management tools and coordination of the management agenda.

• Experience in marketing strategy and segmentation projects for large consumer goods companies in Brazil and Latin America. - Design, execution and analysis of primary and secondary market research utilizing statistical methods and software. - Execution of workshops and meeting top management to define regional and local marketing strategy. - Development of market potential and viability studies for key opportunities.• Experience in innovation methods and process as well as management of project portfolio for large capital-intensive companies (mining, steel, pulp and paper). - Implementation of process for generation, prioritization and management of innovation projects through interactive dynamics with top management and analytical frameworks.• Other experience includes: - Design and implementation of financial management process for top management in pulp and paper Company in Brazil. - Redesign of organizational structure of consumer goods Company in Brazil. - Strategic diagnostic of insurance company in Chile. - Validation of business case for public sector agency in Saudi Arabia.