Ginelle Powell-Fulton Email & Phone Number

Kemptville, On, Ca

Ottawa, Ontario, Canada

Engages with sales and partners to identify and address operational issues within the channel, providing support and enablement to all stakeholders. Collaborates with the Partner team to implement program changes and ensure compliance. Leads cross-functional process improvement projects from inception to execution. Implements tools and processes to enhance sales organization efficiency and productivity, while identifying opportunities for automation and optimization. Develops and implements reporting mechanisms to support projects and company objectives. Manages partner account records and oversees the Partner segmentation governance process.

Ontario, Canada

Effectively led the development of the TIBCO Partner Program by collaborating with diverse teams and stakeholders. Tasks included finalizing the program guide, integrating changes into Salesforce with IT support, and ensuring precise benefit tracking. Orchestrated internal and external communications, while working with Sales and Partner Operations to create comprehensive process handbooks. Managed Partner Program Dashboard and Reporting, devised Partner Sales enablement strategies, and established data analytical dashboards for streamlined access to program data. Additionally, created detailed onboarding materials, including online courses, for seamless transitions of internal hires and new partners.

Ottawa, Ontario, Canada

Implemented a tracking system for global partner-generated leads, incorporating a self-service model for TIBCO partners and managers. Led partner-facing enablement and engagement teams as the global partner account manager. Organized and supervised speakers for routine partner-enablement sessions. Developed a business analysis dashboard tailored for partner utilization.

Denver, Colorado, United States

Analyzed data from Salesforce, Marketo, and other sources to create customized reports fulfilling business needs. Developed dashboards like Cohort Analysis and High Velocity Marketing Analysis using SQL and Spotfire. Provided valuable insights on trends and correlations to guide management decisions. Produced analytics reports within SFDC to support high-velocity business strategies. Conducted thorough data reconciliation processes to maintain accuracy. Utilized Google Analytics to interpret data, evaluate ad effectiveness, and optimize campaigns.

Colorado Springs, Colorado

Experienced in both social media management and SEO practices, adept at crafting and executing SEO strategies tailored to diverse industries. Conducted thorough site audits and competitor analyses to inform optimization tactics. Enhanced search engine rankings by optimizing various content elements including copy, images, and video. Proficient in tracking and analyzing data using tools like Google Analytics, Google Search Console, and Lucky Orange. Collaborated closely with social media and paid search advertising teams to ensure cohesive strategies. Developed industry-specific expertise to drive client success, resulting in improved lead generation, enhanced ROI, and increased website traffic.

Provided comprehensive support in criminal and correctional law proceedings, including reviewing legal documents and conducting research. Prepared various court applications, correspondence, and opinion letters. Facilitated the client intake process and maintained regular communication with clients. Managed docketing and billing for Legal Aid Ontario and private cases. Oversaw the web and social media presence, including content development, for effective online representation.