Greg Stanford Email & Phone Number

Baltimore, Md, Us

Baltimore, Maryland Area

Provide analytic insight and business leadership decision-making support through project-based Business Intelligence function. Develop data-driven strategic and tactical programs, tools, and insights that inform and influence sales, service, and marketing strategies. Collaborate across organization (data management, segment insights, marketing, sales leadership) in support of developing and measuring impactful customer insight and marketplace strategies.

Active in maintaining ongoing portfolio of market intelligence monitoring and reporting while providing strategic support for company growth, acquisition, and integration efforts. Supported growth and focus of sales organization, established baseline customer experience metrics and consultation on buyer and user personas, provided competitive landscape monitoring and assessment, macroeconomic scanning and summaries, and directed detailed market-basket and customer profile model development.

Responsible for building, coordinating, and reporting out multiple aspects of strategic marketplace information: salesforce effectiveness tools and reporting, customer experience metrics, competitive landscape monitoring and assessment, macroeconomic scanning and summaries, targeted product-specific primary and secondary research. Managed direct reports, project consultants, selected vendor and multiple cross-organizational relationships. Special projects: predictive modeling consulting and tool assessment; data stewardship.

Lead consultant on special project team to investigate data mining applications and develop client-facing predictive models, leveraging in-house multi-terabyte relational database. Built in-house and coordinated consultant-developed predictive models using S-Plus and Insightful/TIBCO Miner. Managed interns and external project consultants.

Key partner to business development organization in maintaining and enhancing client relationships and boosting product utilization. Targeted client cost savings initiatives through aggregate research (benchmarking, policy development, marketplace cost drivers, etc.), and client-specific projects. Data-driven approach required use of enterprise reporting tools, database queries, and development of ad-hoc and production statistical, financial, and data models. Authored business studies and marketing white papers. Special projects: developed online vehicle cost evaluation tool; replatformed financial account profitability database. Internal training and external presentations on key macroeconomic trends.

Mba, Executive Fellows Program

Activities and Societies: Beta Gamma Sigma

Master’S Degree, Engineering

Bs W/Distinction, Engineering

Activities and Societies: Tau Beta Pi - National Engineering Honor Society