BDS5220 Statistical Reasoning for Behavioral Science

Transcribed and coded focus group discussions on chronic poverty in the US using Dedoose Software, and discussed themes with RAs and postdocs

• Conducted 30+ quantitative and qualitative studies for automobile, consumer goods, and finance brands; topics included brand strategy, product innovation, creative evaluation, and customer experience• Independently managed projects from proposal to report delivery, including questionnaire design, data collection and analysis, and oral presentations to clients• Led a syndicated study that involved 11 automobile manufacturers and required on-going data collection of 30000+ samples per year, receiving an average client satisfaction score of 4.7/5.0• Coached junior researchers regarding research methodologies, data processing, and project management• Served as the Taiwan Champion of Link AI and demonstrated this Kantar machine learning algorithm for predicting advertisement performance to colleagues• Wrote an article regarding the impact of COVID-19 on Taiwan consumers’ transportation behaviors which was cited by 3 media outlets