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Grace Carter 🦋 Email & Phone Number
Entrepreneur - Founder and CEO
at
The Metamorphose Group
LinkedIn matched
✓ Verified August 2026
3 data sources
Profile completeness 86%
Current company
Role
Entrepreneur - Founder and CEO
Location
Colchester, England, United Kingdom
Company size
Who is Grace Carter 🦋? Overview
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Quick answer
Grace Carter 🦋 is listed as Entrepreneur - Founder and CEO at The Metamorphose Group, a with 3 employees, based in Colchester, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Grace Carter 🦋.
Grace Carter 🦋 previously worked as Founder & Managing Director at The Metamorphose Group and Founder & Managing Director at We Are Aphra. Grace Carter 🦋 holds Master'S Degree, English, Distinction from Loughborough University.
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The Metamorphose Group
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Profile bio
About Grace Carter 🦋
Grace Carter is the visionary founder and Managing Director of The Metamorphose Group, a business collective that embodies her dedication to creativity, craftsmanship, and empowering women. Her journey began with a first-class BA (Hons) in English from the National University of Singapore and Loughborough University, followed by a distinction-awarded MA in English, supported by a full Santander scholarship. After honing her skills as a journalist, Grace founded Aphra in 2017, a brand and campaign agency named after Aphra Behn, the first British female playwright to make a living by her pen. Just as Behn defied societal expectations to create lasting change, Aphra challenges the status quo in brand storytelling and strategic communication.With a dedicated team of 10+ talented professionals, Aphra has flourished under Grace’s leadership, forging impactful partnerships with leading organisations such as ACCA, Schneider Electric, McKinsey & Company, and Direct Line Group. Aphra is a testament to the power of blending creative vision with strategic insight to tell compelling stories that matter.Grace’s entrepreneurial drive extends far beyond Aphra. With 15+ years of experience in journalism, brand communication, and business strategy, she established The Metamorphose Group to serve as the umbrella for multiple entrepreneurial brands that resonate with her core values of mental health, social equity, and entrepreneurship. These include ventures such as ConsistentlyAI, an AI-driven software solution, Business and Babies, which supports entrepreneurial mothers, and The Female Body, advocating for women's health and wellness. She is also the founder of The Fast Female Fund, dedicated to accelerating female motorsport through funding and mentorship.Grace’s advocacy for female empowerment doesn’t stop at business. She is also the author of "The Girl Who Grew," a children’s book aimed at inspiring young girls to envision themselves in roles where society might marginalise them. This passion project challenges gender stereotypes and encourages the next generation to break through traditional barriers.At the heart of Grace’s work are the three key pillars that drive The Metamorphose Group: mental health, social equity, and entrepreneurship. Her career is a commitment to paving the way for a more inclusive and equitable future, creating opportunities where women can aspire without limits and achieve without barriers. Through Aphra, The Metamorphose Group, and her broader projects, Grace continues to inspire, challenge, and create a lasting impact.
Current workplace
Grace Carter 🦋's current company
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The Metamorphose Group
8 roles
Grace Carter 🦋 work experience
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Founder & Managing Director
Current
Jan 2024 - Present
Founder & Managing Director
CurrentAphra is a strategy-first marketing agency, with a suite of tools to help brands efficiently build their strategies, before enabling the implementation of this through our creative and digital services.
Jan 2018 - Present
Founder & Director
Green Contact Book
Green Contact Book was my first foray into entrepreneurship - my idea was for an innovative online B2B networking platform for brands, influencers and companies within the global health and wellbeing industries. After building the platform, I was able to independently grow it to hosting over 1,150 brands on the site, including Asda, Adidas, The Telegraph, Headspace and Sainsbury's magazine. Green Contact Book was the go-to health and wellbeing communications hub. I decided to close Green Contact Book down when my consultancy business - which evolved into Aphra - became my greatest opportunity to continue growing my career.
Nov 2015 - Jan 2018
Content & Communications Manager
Calgary Avansino
In my time working with Calgary, a health and wellbeing influencer who was also a Contributing Editor to British Vogue, I managed the launch of her website (and revamp of this a few years later), supported in the publication of her first book, worked with her on numerous brand collaborations, promoted the launch of her product range with Itsu, helped to quadruple her social media following, coordinated and managed various media, PR and television engagements, and supported in her public speaking schedule (including talks at TEDx, Goldman Sachs, Facebook, and Selfridges). I wore many hats in this role and learnt a lot about setting up a business and growing a following, which has been integral to my future roles.
Apr 2014 - Dec 2017
Editorial & Features Director
Petrie
Launched in 2012, PETRIe is an independent and global media enterprise providing a platform for freedom of expression. The portfolio encompasses print, digital, creative direction, and online video streams. I worked as one of the initial team, leading the editorial direction and content publication - both online and in printed format.Aimed at an eclectic, international audience, PETRIe Inventory's goal is to break down stereotypes, challenge mainstream ideology and confront long-held taboos, giving voice to often ignored topics. PETRIe Inventory honours transparent, honest dialogue, and prizes integrity. The publication stands against popular visions of privilege, desirability, and prosperity. Instead, seeking to celebrate the under-looked, empower the disenfranchised, and highlight the inherent beauty of the marginal.www.petrieinventory.com
Nov 2013 - Feb 2016
Festival Assistant
Closely supported the Editor, as well as the wider senior team, with the organisation and running of the Vogue Festival - held in London 2014. This role involved event planning, logistics, celebrity management, marketing, editorial support, product development, content generation, internal communications, and social media planning. http://www.vogue.co.uk/special-events/vogue-festival-2014Follow @BritishVogue on Twitter #VogueFestival
Nov 2013 - Apr 2014
Fashion'S Night Out Assistant
Closely assisted with the organisation and running of Fashion's Night Out, an annual event held by British Vogue, which was sponsored by Hugo Boss and held in Manchester.http://www.vogue.co.uk/event/fashion's-night-out
Sep 2013 - Oct 2013
3 education records
Grace Carter 🦋 education
Master'S Degree, English, Distinction
Bachelor Of Arts (Ba), English, First Class
Bachelor Of Arts (Ba), English Language And Literature, General, Upper 2:1
FAQ
Frequently asked questions about Grace Carter 🦋
Quick answers generated from the profile data available on this page.
What company does Grace Carter 🦋 work for?
Grace Carter 🦋 works for The Metamorphose Group.
What is Grace Carter 🦋's role at The Metamorphose Group?
Grace Carter 🦋 is listed as Entrepreneur - Founder and CEO at The Metamorphose Group.
Where is Grace Carter 🦋 based?
Grace Carter 🦋 is based in Colchester, England, United Kingdom while working with The Metamorphose Group.
What companies has Grace Carter 🦋 worked for?
Grace Carter 🦋 has worked for The Metamorphose Group, We Are Aphra, Green Contact Book, Calgary Avansino, and Petrie.
How can I contact Grace Carter 🦋?
You can use AeroLeads to view verified contact signals for Grace Carter 🦋 at The Metamorphose Group, including work email, phone, and LinkedIn data when available.
What schools did Grace Carter 🦋 attend?
Grace Carter 🦋 holds Master'S Degree, English, Distinction from Loughborough University.
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