Grace Chuang Email & Phone Number

Wellington, New Zealand

As a Marketing specialist, I am responsible for crafting and executing comprehensive marketing strategies to enhance the centre's market presence and drive business growth. My role involves:- Developing and managing the annual marketing strategic plan and budget to ensure efficient resource allocation and adherence to financial targets.- Expanding our social media presence and creating engaging content for social media platforms, monthly newsletters, and external… Show more As a Marketing specialist, I am responsible for crafting and executing comprehensive marketing strategies to enhance the centre's market presence and drive business growth. My role involves:- Developing and managing the annual marketing strategic plan and budget to ensure efficient resource allocation and adherence to financial targets.- Expanding our social media presence and creating engaging content for social media platforms, monthly newsletters, and external communications.- Establishing and maintaining a strong, dynamic brand image and market position for the centre, ensuring consistency across all digital communications.- Managing and supervising various events and activities within the centre, ensuring their successful execution and positive impact.- Preparing and reviewing detailed reports, including weekly and monthly management reports, sales reports, activity outlines, and media coverage summaries, to assess the success of marketing activities.- Preparing budgets and reports for presentation at retailer meetings, ensuring clear and effective communication of financial and strategic information.My goal is to create a vibrant, engaging environment for both retailers and customers while driving the centre’s overall success. Show less

Taipei City, Taiwan

Charlie & Grace Co is a family concept boutique online store founded 2020 in Taiwan. The brand seeks to offer parents and families a whole world of inspiration with international designer brands. The range from fashion for the mums and kids to décor, kids wear, toys and books. The company is committed to environmental responsibility and through the eco-friendly label promotes brands that are leading the way in sustainable and ethical production.• Developed the website platform which… Show more Charlie & Grace Co is a family concept boutique online store founded 2020 in Taiwan. The brand seeks to offer parents and families a whole world of inspiration with international designer brands. The range from fashion for the mums and kids to décor, kids wear, toys and books. The company is committed to environmental responsibility and through the eco-friendly label promotes brands that are leading the way in sustainable and ethical production.• Developed the website platform which showcased the products by partnering with ‘Shopline’(Shopline is an eCommerce software to manage products for business) • Sourced, created and posted the social media content to ensure the audience engagement is maintained and built, as well as the strategy and stakeholder requirements are delivered• Developed an online social media presence and content to raise brand awareness.• Developed and maintained a diverse range of relationships through the ability to communicate effectively and gain an understanding of customers’ needs • Built a customer base with positive engagement and interface. Show less

Wellington & Wairarapa, New Zealand

Wellington Combined Taxis Ltd (WCT) operates the 2nd largest taxi fleet in New Zealand which has over 500 business class taxi vehicles within the Greater Wellington Area. The marketing team has three team members including myself. I am responsible for two other staff. Responsibilities• Executed strategic business plans with customers to gain long-term commitments to the company• Established and maintained strong relationships with account portfolio from operators through to senior… Show more Wellington Combined Taxis Ltd (WCT) operates the 2nd largest taxi fleet in New Zealand which has over 500 business class taxi vehicles within the Greater Wellington Area. The marketing team has three team members including myself. I am responsible for two other staff. Responsibilities• Executed strategic business plans with customers to gain long-term commitments to the company• Established and maintained strong relationships with account portfolio from operators through to senior managers to ensure opportunities are leveraged and targets reached• Reviewed and analysed account performance through effective use of corporate management information systems and initiate corrective actions as necessary • Co-ordinated with external agencies to develop and analyse company’s Google Adwords, retargeting ads and digital presence• Planned and expanded the social media presence with a focus on Facebook platform.• Developed social media and internal communications collateral.• Identified and partnered with major events and festival organisers to collaborate and promote both parties. Show less

Wellington & Wairarapa, New Zealand

Wellington Management Group is one of the largest property management companies in Wellington. It has a wide range of properties under its management team including the Qualmark 4-star rated hotel, Park Hotel Lambton Quay, Liberty Apartment Hotel, and The Setup properties. Responsibilities• Identified and engaged with social media influencers who could further to aim brand’s objectives• Led creative content for website, emails and banner ads and ensured the information on website is… Show more Wellington Management Group is one of the largest property management companies in Wellington. It has a wide range of properties under its management team including the Qualmark 4-star rated hotel, Park Hotel Lambton Quay, Liberty Apartment Hotel, and The Setup properties. Responsibilities• Identified and engaged with social media influencers who could further to aim brand’s objectives• Led creative content for website, emails and banner ads and ensured the information on website is up to date• Managed company’s external weekly eDM with the digital source content, write and distribute via Mailchimp• Established strategic marketing campaigns for targeted customers.• Developed marketing and communications collateral.• Generated content on website, newsletters and social media platforms Show less

Taipei City, Taiwan

Strategic Public Relations Taiwan is part of the Strategic Public Relations Group and is the largest PR consultancy in Asia. I worked with Zespri (NZ), the Motion Picture Association, and Eli Lilly Pharmaceuticals. Responsibilities• Liaised with journalist, from print press to digital media in order to deliver key messages on behalf of the client• Distributed press releases for both the client product and launch • Organised press conferences and implemented the events… Show more Strategic Public Relations Taiwan is part of the Strategic Public Relations Group and is the largest PR consultancy in Asia. I worked with Zespri (NZ), the Motion Picture Association, and Eli Lilly Pharmaceuticals. Responsibilities• Liaised with journalist, from print press to digital media in order to deliver key messages on behalf of the client• Distributed press releases for both the client product and launch • Organised press conferences and implemented the events • Established business contacts via personal networking and attending sponsor events.• Crisis communications scenarios Show less

Taipei, Taiwan

The management of New Arts is the largest classical music event management company in Taiwan.Responsibilities• Distributed press releases. • Communicated and managed musicians coming from overseas. • Assisted with the key visual and collateral design internally.• Liaised with the print press media and TV media.

London, Uk

AiiS is a London based entrepreneurial young enterprise.1. Product development2. Brand development including social media marketing. 3. Strategic Consulting, including business plan & sales strategy development.4. Design the display of local community for local-based Trade Fair

Taipei, Taiwan

San Min Publisher specialises in providing the best quality English novels and textbooks services. 1. Assisted editors of the publishing house to edit the secondary school textbooks2. Created content on digital platforms such as power point slides as teaching materials3. Proofreading and copywriting the articles

Master Of Arts (Ma), Managing In The Creative Economy

• Design Thinking and Entrepreneurship in Practice • Managing Creativity and Innovation • Marketing • Leadership in the Creative Economy •.

Bachelor Of Arts Degree, Department Of English Language And Literature

Department of Music Courses taken: History of Western Music Music Analysis Editor Assistant. Assisted editors of the publishing house.

Bachelor Of Arts (Ba), English Language And Literature

Activities and Societies: Guitar Club