Grace Dunn Email & Phone Number

• One of 14 students selected for a highly competitive marketing program collaborating with senior management at Milliken & Company to increase demand generation through operational changes and strategies. • Conducted internal and external analysis to identify actionable insights and best practices for B2B marketing. • Developed a comprehensive demand generation playbook that outlined recommendations necessary for driving marketing efforts across the customer journey/funnel.

Student led marketing planning project to develop comprehensive marketing strategy for Brown-Forman brand Diplomático Rum • Conducted holistic analysis of industry, market, competition, and consumers as fact-based foundation for developing new go-to-market strategy. Insights shared via 5 Forces assessment and SWOT analysis. • Crafted creative brief that concisely identified brand’s positioning, points of difference and character/tonality as foundation for brand, communications, and messaging strategy. • Created comprehensive marketing plan for re-branding of Diplomático including product/service recommendations, communications strategy, pricing plan, 3-year pro-forma P&L and detailed implementation plan to ensure successful execution.

Raleigh, North Carolina, United States

• Conducted research on current financial trends and remained informed on market developments relating to Cisco Systems.• Key player in weekly Capital Markets Team meetings, contributing insights and inquiries on foreign exchange and corporate finance.• Collaborated with a niche team on a sales pipeline hygiene analysis project for the Americas Theatre, completed in two months.• Analyzed real time sales data and constructed Excel dashboard to provide an improved pipeline view to optimize management and hygiene.• Presented findings and extensive deliverables to a panel of Vice Presidents and top leaders within Cisco’s Finance Department.

Greenville, South Carolina, United States

• Provided excellent customer service and assisted with product inquiries to drive sales.• Operated the cash register and completed transactions in a timely manner. • Prepared merchandise for the sales floor and maintained appropriate floor appearance prior to open and close shifts for operational efficiency.