Grace L. Email & Phone Number

New York, Ny, Us

New York, New York, United States

Brand strategy and research for Mercedes-Benz USA Building out a B2B practice for Merkley+Partners

New York, New York, United States

Led research and strategy for global B2B brands across complex industries with needs in brand positioning, messaging and content. Client partners: Meta for Work, JnJ Medtech, LEGO Education, Shell, ODP Business Solutions, DoorDash

London, England, United Kingdom

Worked with North America and London teams to build communications recommendations and integrated marketing strategies for B2B clients across global technology, transportation, and financial service industries.Client Partners: FM Global, ODP Business Solutions, T-Mobile for Business, Shell

New York City Metropolitan Area

Built salient communications recommendations and integrated marketing strategies for B2B clients across global technology, and financial services industries Client Partners: Adobe, Akamai, FM Global, National Instruments, Office Depot, Raytheon Technologies, T-Mobile for Business, Vanguard, Vonage

Syracuse, New York Area

Led strategy and research for brand and product campaigns for clients in CPG industries, including conducting quantitative and qualitative research and pitching.

Seoul, South Korea

• Managed global account for a South Korean provincial government and 3 internal accounts for subsidiaries of JoongAng Media Network• Created an international organization aiming to globalize first-person view drone racing and expanded membership into 31 members from 16 countries • Planned and executed two international events with 100+ attendees from 14 countries; events were broadcast on Korean national television and live-streamed on Facebook and YouTube • Oversaw all logistics… Show more • Managed global account for a South Korean provincial government and 3 internal accounts for subsidiaries of JoongAng Media Network• Created an international organization aiming to globalize first-person view drone racing and expanded membership into 31 members from 16 countries • Planned and executed two international events with 100+ attendees from 14 countries; events were broadcast on Korean national television and live-streamed on Facebook and YouTube • Oversaw all logistics leading up to the events, including planning hospitality and transportation, on-site liaisons for VIP attendees, and English<->Korean translation as necessary• Coordinated between internal and external constituents (advertising agencies, production companies, tech companies), overseeing all project deliverables with quick turnarounds• Built social media strategies for a client across Facebook, Instagram, and YouTube, increasing their Instagram follows by 9x in 1 year Show less

Seoul, South Korea

• Translated 200+ documents from Korean to English, including screenplays, novels, articles, and reports for clients such as a South Korean publishing press and a national broadcasting station• Ensured accurate cultural and linguistic nuances were maintained in translations to deliver high-quality content• Collaborated with clients to understand their specific needs and deliver tailored translations for their target audience

M.A., Advertising, 3.9

B.A., English Language And Literature, 4.5/4.5

Activities and Societies: English Literature Study Group (poetry and plays), English Mentoring Volunteer Korea University is one.