tvScientific is a market-leading performance advertising platform for Connected Television (CTV). tvScientific combines programmatic CTV buying, first and third-party data, and attribution technology to enable advertisers to invest marketing budgets into television and obtain the performance of online advertising.Contacted prospective new accounts and distributed prospects to the sales team.Participated in prospect calls and pipeline reviews with Account Executives and Chief Revenue Officer.Worked closely with Account Executives to set up meetings at advertising conferences with prospects.Partnered with Sales Development Lead to integrate HubSpot into tvScientific Salesforce implementation.Developed prospect lists and essential reports from a variety of industry sources, e.g., Media Radar.

Developed and implemented social media plans to attract new customers and increase brand awareness.Created digital content for various social media platforms, such as Instagram, Pinterest, and YouTube.Redesigned weekly newsletter and drove content strategy over the course of the internship.Increased website traffic by 25% and Instagram following by 10.64% within 3 months.