In this role for a soon-to-launch brand, I lead social media strategy to increase visibility and engagement across platforms as we prepare to launch. I have developed and implemented all marketing, branding, and PR strategies for the company, ensuring a cohesive and impactful brand presence. I develop and implement strategies for online communities, organize virtual live events, and create content tailored for each platform. Additionally, I support podcast and video production and coordinate press appearances.I align social media with broader marketing efforts, drive email campaigns, and track performance through analytics. I also develop monetization strategies, build partnerships with influencers and industry players, and contribute to other branding and marketing initiatives across the company.

As the Marketing & Communication Manager at PGS Ventures, I manage social media platforms for multiple clients, designing tailored LinkedIn marketing plans to drive engagement. I conduct research and business development to identify sales and PR opportunities, while also developing strategies to enhance brand identity and awareness.

Event assistant and event promoter on behalf of Soar Music Group.

At Soar Music Group, as a Business Development Specialist, Marketing and PR Associate, and Sync Coordinator, I managed lead generation and oversaw sales campaigns. I led Marketing and PR campaigns for multiple artists simultaneously and developed partnerships with over 100 emerging artists. I also managed and expanded the Sync library and distribution efforts.I handled the company’s email communication, organized client meetings, and conducted research projects to enhance communication channels. Additionally, I gathered and organized data through scrapers to inform strategic decisions and support various initiatives.

Sync Coordinator for Valorant E-Sport tournaments on behalf of Soar Music Group.

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