* Manage the special display material business for CHK region, lead team to achieve and exceed both sales revenue and OI target* Explore and develop the new business opportunity, Lead MFG, Lab and supply chain team for resource and facility allocation for future growth* Build and shape a winning and effective organization for the business operation* Develop the high potential people for the sustainable growth

* Global product portfolio management for thin bonding tapes, major focus on APAC region* Lead global new product development and commercialization programs through working with corperate lab and subsidiaries * Make investment plan to foster subsidiary's growth by synergizing with global strategy* Cross fertilize “best practice” to countries to improve marketing professionalism and productivity

* Overall marketing operation management to lead sales team achieve the fast sales growth target and yearly sales revenue objective* Brand strategy define & develop, “Push & Pull” Marketing communication programs create & implement to enhance the brand awareness and sales growth * Initiate new product development and product localization program; provide business leadership to laboratory, manufacturing and outsourcing team* Competition analysis and distribution channel management

* New Product development propose & project lead, product launch plan development, execution & control to meet the new product sales target.* Product portfolio management and analysis by category/brand/SBU/Segment, product price administration* Product IPR Case handle, fight against the fake & infringement products, protect brand image.* Support APAC to develop the product trademark & package strategy* Market intelligence process & research conduct, competitor monitor