As a Bachelor of Media and Communications student majoring in Digital Advertising Technology, I have cultivated a deep passion for the dynamic field of marketing, particularly within the area of social media. My academic journey has provided me with a solid foundation in media principles, and my specialization has allowed me to dive into the innovative aspects of digital advertising.Creativity drives everything I do. I thrive off creating engaging social media content that captures attention, drives engagement, and targets the right audience. Through academic projects and practical experience, I have developed the ability to utilize Search Engine Optimisation, stay updated with online trends, and ensure a cohesive brand identity. Completing a social media marketing internship last year also enhanced my skills in planning and developing content strategies in an industry setting while allowing me to take the reigns on a business's social media presence. In addition to my academic and social media experience, I have nearly three years of retail experience at Glassons, where I've frequently taken on worker-in-charge responsibilities. This role has given me insights into consumer behaviour, retail operations, and the importance of teamwork. Whether it's styling customers with new outfits, planning and running the floor for the day or assisting our visual merchandiser with placing new stock on the floor, it's grown my love for fashion and customer service.I am excited to bring my innovative ideas and passion for marketing to new challenges. I look forward to connecting with like-minded professionals and exploring opportunities where I can contribute to impactful marketing strategies and campaigns.
