Grace Lee Email & Phone Number

» Organized and moderated weekly events, including professional panels and workshops, for ~400 members to provide opportunities for career exploration and growth as well as social events to create sense of community» Designed a strategic plan of action with detailed initiatives and KPIs, which has increased student engagement across social platforms (Instagram, LinkedIn, Slack)» Managed a team of 18 club executives, fostering a highly collaborative and performance-driven environment

Quincy, Massachusetts, United States

(Previously Peapod Digital Labs) Ahold Delhaize USA comprises the largest grocery retail group on the East Coast, including Food Lion, Giant Food, The GIANT Company, Hannaford, and Stop & Shop. » Conducted in-depth secondary research and presented key findings on ‘social commerce,’ facilitating the Consumer Insight team’s project initiative » Established a comprehensive master slide deck for Food Lion’s Consumer Insights team, streamlining access to important consumer metrics for quick responses to ad-hoc requests» Developed and evaluated Food Lion's brand communication strategy, assessing KPIs against competitors, synthesizing data into impactful narratives, and creating visually engaging graphs» Acquired proficiency in survey-making, including creating a research brief, survey testing, open-ended response coding, and results reporting

Boston, Massachusetts, United States

Boutique global consulting firm that specializes in leadership training for public and private organizations including Global 500 companies.» Contributed to on-going rebranding efforts by conducting analysis of competitive landscape and providing website redesign recommendations to strengthen online presence» Presented recommendations on cloud-based CRM (customer relationship management) providers by evaluating features and usability, and outlined tactical and strategic next steps for implementation» Spearheaded social media strategy and LinkedIn content calendar to increase online client engagement » Supported Top 20 US retailer client training by updating presentation materials design and format, as well as initiating new coaching session tracking system to create a seamless virtual experience

Bachelor Of Science Degree In Business Administration, Marketing

Activities and Societies: Northeastern University Marketing Association, Women's Interdisciplinary Society of Entrepreneurship.

Month-Long Study Abroad Program Based In Seoul, South Korea

Consulted with a Korean spin-off venture from Samsung Electronics to provide recommendations on customer segmentation and positioning.

Education record

Activities and awards: National Honor Society, String Orchestra, Multicultural Club, AP Scholar with Honors, National Merit Commended.

Two-Week Study Abroad Program Based In Segovia, Spain

Coursework: International Relations, Spanish Language, and Spanish History/Culture