I am currently working as a brand manager for a global FMCG company where I have gained invaluable insights into the mind-set of the Irish consumer. This has given me an understanding of how consumer needs, wants and aspirations should shape the marketing strategy of any brand in order to deepen commitment. I thrive on building relationships, be that leading and motivating a team or using my cross-functional skills to ensure that the ROI of all marketing initiatives is maximised.Specialties: FMCG marketing, budget management, agency management, consumer insights and driving growth profitably.