Grace Boto Email & Phone Number

Nashville, Tn, Us

San Francisco Bay Area

Cambridge, Massachusetts, United States

San Francisco Bay Area

Nashville, Tn

+ Worked with entities such as: The Atlantic, City Lab DC, Five Daughters Bakery, & Visit Music City+ Created visual identity systems, brand guidelines, and ad campaigns+ Designed packaging, environmental collateral, and long-form print layouts+ Hired, managed and negotiated budgets for creative subcontractors and print vendors+ Built sustainable internal systems for lead tracking, project management and accounting+ Determined scope, timeline, and expectations with clients+ Facilitated client onboarding, presented design concepts, and led design strategy sessions

Nashville, Tn

+ Work showcased by entities such as: British Airways, Conde Nast, Food Network Magazine, GQ, Nashville Predators, Music City Shop, Music City Marketplace, and Rolling Stone Magazine+ Translated sales and marketing goals into clear and effective creative strategies+ Maintained timelines, brand relevance, and brand consistency+ Reviewed quality of design work, provided constructive feedback, and created relational space for troubleshooting, open collaboration and problem solving+ Negotiated rates with, hired, and managed independent contractors; provided shot lists, created schedules, guided retouching, and secured deliverables+ Actively involved in screening design applicants+ Provided professional, original photography as neededPersonal Accomplishments:+ Re-branded Nashville’s annual July 4th celebration, “Let Freedom Sing!”, which was listed as one of the top firework displays in the nation drawing crowds of 300,000+ attendees+ Created the first city-wide directional map for tourists, printed in the millions+ Designed vehicle wraps applied on 300+ cabs in London, promoting the first direct flight from London to Nashville+ Designed bus wraps for Nashville buses to promote the Nashville Predators+ Personally captured photography of local venues that was in Rolling Stone’s special edition magazine featuring Nashville as a top travel destination+ Incorporated resource-saving and eco-conscious designs into recurring annual event signage

Nashville, Tennessee

+ Promoted artists such as: Brad Paisley, Carrie Underwood, Chris Young, Dolly Parton, The Doobie Brothers, Kane Brown, Kenny Chesney, Maren Morris, and Miranda Lambert+ Created and pitched diverse and far-reaching original album packaging, event collateral, merchandise, and ad designs+ Updating artist brands; creating fresh design elements for each new release+ Independently managed overlapping timelines that were numerous, often same-day, fast-paced and deadline-driven+ Developed a culture that welcomes feedback to improve future designPersonal Accomplishments:+ Designed a first-of-its-kind Artist Brand Workbook in an effort to create accurate and lasting brands for newly-signed artists+ Designed Carrie Underwood’s Storyteller album packaging which included four versions, each warranting their own unique design variations: Storyteller Deluxe New Zealand Tour Edition, Storyteller Deluxe Australian Tour Edition, Storyteller Target Exclusive, and Storyteller+ Functioned as interim Creative Specialist; managed department budgets, external payments, and vendor paperwork in addition to existing design responsibilities

Franklin, Tennessee

+ Served as assistant to the VP of sales, facilitating and expediting sales tasks+ Was assigned charge of all drop-ship accounts, reclaiming closed accounts and attaining new accounts+ Provided customer care; quickly resolved shipping and merchandise issues